Effie Worldwide

Financial Cards

Credit, charge, debit, reward, phone and other cards.




The Ripple Effect

The brief: put points-based Chase Ink Business Preferred? on the map with small business owners. The problem: to this audience points were meaningless. So instead of making ads about the power of points, we used points to actually make something. Working with a small business owner we co-created The Ripple - a sugary innovation with nothing but points. Not only did the Ripple become one of the biggest food crazes of 2016 but awareness, consideration and sign-ups soared, proving just how powerful points can be.

  • Brand: Chase Ink
  • Client: JPMorgan Chase & Co.
  • Agency: Droga5

An Effie Entry That Actually Means What It Says

In an ultra-confusing category where people are so skeptical of credit card claims that they are inclined to reject them outright, the Citi Double Cash card took on the elephant in the room with directness and humor. The means what it says concept is an emotional, insightful credit card ethos that drives industry-leading results against brand, business, and cultural metricsa rare trifecta.

  • Brand: Citi
  • Client: Citi
  • Agency: Publicis North America

Do you #smallenfreuden?

How do you get people to adopt a new behaviour? Visa did it by making up a new word Smallenfreuden. SMALLENFREUDEN means using your Visa card to pay for small everyday purchase. Within 2 months of launch, over 50% of Canadians were aware of SMALLENFREUDEN this named behaviour that people could identify, talk about, and ultimately adopt. By the end of the campaign, Canadians answered yes to the question do you #smallenfreuden as they were smallenfreudening more often and in greater numbers than ever before.

  • Brand: Visa
  • Client: Visa
  • Agency: BBDO Toronto
2018_na_2018_e-2470-000_hero_1 Samsung Pay Pay Like a Regular
2016_na_2016_441124_hero_1 Visa Fastest Face-Offs
2016_na_2016_441271_hero_1 Interac Association Interac Be in the Black


To browse winners in this category from previous years