Effie Worldwide

Financial Cards

Credit, charge, debit, reward, phone and other cards.




An Effie Entry That Actually Means What It Says

In an ultra-confusing category where people are so skeptical of credit card claims that they are inclined to reject them outright, the Citi Double Cash card took on the elephant in the room with directness and humor. The means what it says concept is an emotional, insightful credit card ethos that drives industry-leading results against brand, business, and cultural metricsa rare trifecta.

  • Brand: Citi
  • Client: Citi
  • Agency: Publicis North America

Do you #smallenfreuden?

How do you get people to adopt a new behaviour? Visa did it by making up a new word Smallenfreuden. SMALLENFREUDEN means using your Visa card to pay for small everyday purchase. Within 2 months of launch, over 50% of Canadians were aware of SMALLENFREUDEN this named behaviour that people could identify, talk about, and ultimately adopt. By the end of the campaign, Canadians answered yes to the question do you #smallenfreuden as they were smallenfreudening more often and in greater numbers than ever before.

  • Brand: Visa
  • Client: Visa
  • Agency: BBDO Toronto

Small Business Saturday

In 2010, American Express created Small Business Saturday, a new shopping day between Black Friday and Cyber Monday, to support small businesses, create jobs, preserve neighborhoods and fuel local economies nationwide. But 2011 would be the real test. Could American Express take what started as a simple idea of supporting small businesses during the holiday season and transform it into a permanent fixture on the American shopping calendar? In just its second year, American Express took Main Street mainstream with a multi-touch campaign that activated the small business community, consumers, media and brand partners, and even local and national government officials using powerful social action

  • Brand: American Express
  • Client: American Express Company
  • Agency: Digitas
2016_na_2016_441271_hero_1 Interac Association Interac Be in the Black
2016_na_2016_441124_hero_1 Visa Fastest Face-Offs
2016_na_2016_440411_hero_1 MasterCard One More Day


To browse winners in this category from previous years