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The Ripple Effect

The brief: put points-based Chase Ink Business Preferred? on the map with small business owners. The problem: to this audience points were meaningless. So instead of making ads about the power of points, we used points to actually make something. Working with a small business owner we co-created The Ripple - a sugary innovation with nothing but points. Not only did the Ripple become one of the biggest food crazes of 2016 but awareness, consideration and sign-ups soared, proving just how powerful points can be.


Brand: Chase Ink
Client: JPMorgan Chase & Co.
Agency: Droga5

Sve se moze kad se hoce

Srbija je zemlja krize, zemlja bankarske guzve, zemlja u kojoj se skoro polovina populacije plasi uzimanja bilo kakvog kredita. Imati opipljivo uspesnu kampanju za kes kredite, u brizljivo izabranoj letnjoj sezoni a na platformi koja je konzumentima poznata godinama pa im je mozda malo i dosadila - to se moze nazvati uspehom! Vrapci Buca i Ljupce su pokazali da se sve moze kad se hoce: za vreme kampanje kolicina ukupnih plasmana je skocila za 50% u odnosu na period pre, porasle su sve 3 mere advertising recall-a, kao i imidz parametri.


Brand: Raiffeisen banka
Client: Raiffeisen Banka
Agency: McCann Beograd

Kes kredit koji resava sve

S pocetka 2016. godini bankarski sektor se nalazio u najvecoj ekspanziji kreditiranja jos od 2008, pa je i UniCredit Banka odlucila da predstavi svoj novi gotovinski kredit. Posto se odluka o kreditu donosi na osnovu vise faktora, predstavili smo proizvod u svoj njegovoj slozenosti, cvrsto verujuci da ce korisnici da uzmu u obzir sve sto ponuda nosi i odustanu od svojih prethodnih aranzmana. Da - cak i po cenu narusavanja odnosa sa prijateljima i rodbinom. Za dva meseca kampanje, banka je povecala trzisno ucesce za 2% - duplo premasujuci target - i unapredila sve relevantne performanse brenda. Prodaja kredita bila je 138% bolja od istog perioda prethodne godine.


Brand: UniCredit Banka
Client: UniCredit Banka
Agency: Ovation BBDO

2018_na_2018_e-2470-000_hero_1 Samsung Pay Pay Like a Regular
2016_na_2016_440411_hero_1 MasterCard One More Day
2016_na_2016_439600_hero_1 Chase Freedom Chase Freedom: Building Brand Love Through the Fun of Cash Back.
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