Credit, debit, reward, loyalty, gift, phone and other cards.
What are you charging toward?
Introduced in 1992, The GM Card represents one of the most successful credit card launches of all time--a pioneer in the co-branded reward card market. However, in recent years, the credit card industry has become more competitive, threatening to make The GM Card unattractive to a population of consumers who have become less brand loyal and more price sensitive. In response to this situation, GM re-launched an evolved version of the card. The new card retained many of the appealing features of the original card, while adding a portfolio of non-vehicle redemption options.
Brand: GM Card
Client: GM Card
Get on with Life
Visa Check Card, supported by the "Get on with Life" campaign, significantly surpassed all business objectives. Capitalizing on the Brand's "It's Everywhere You Want To Be" equity, the Check Card compliments Visa's credit product portfolio and has contributed to the overall growth of the Brand.
Brand: Visa Check Card
Client: Visa, Inc.
Agency: BBDO New York
In February 1999, Chase launched the industry's first co-branded debit card-the Chase/Continental Airlines Banking Card. This card allows customers to earn Continental OnePass miles for debit purchases. Chase's challenge was to overcome negative consumer perceptions about the product, consumer resistance to switching banks, and increasing competition from other banks, to acquire 50,000 new cardholders. The "Rewards" campaign surpassed the acquisition goal by 22%, and generated 61,311 new cardholders.
Brand: Chase Manhattan Bank
Client: The Chase Manhattan Bank
Agency: FCB New York