Government, Institutional & Recruitment

Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, educational institutions/organizations, armed forces marketing communications. Includes political messages and special interest/trad

FILTER BY:

PROGRAM

2019 GOLD

Social Campaign "Thank You"

“It takes 60 minutes for a child with CP to write “Thank You”. It can take you one minute to help by making a donation online”.-this is the main message of the campaign.As a result of implementing the “Thank You” campaign in 2018 we raised 5.4 times more donations than we had during the 2017, exceeding the original KPI by 2.7 times. Total of ₽11.4mm rubles were raised to fund 5 of the foundation’s programs. 1,300 children received assistance from the foundation, 87 of which received special medical treatment

Brand: Charity Foundation "Gift to an Angel"
Client: Charity Foundation Gift to an Angel
Agency: Charity Foundation Gift to an Angel

2018 GOLD

Evan

With gun violence in the US outpacing other developed nations, the need for change is clear. But the debate around solutions has largely fallen on deaf ears due to the politicized nature of the conversation. Sandy Hook Promise reframed the national debate around gun violence to focus on people, not politics. Our film showcased the fact that gun violence is preventable, when you know the signs. This message struck a chord, garnering billions of impressions, 115 Million views, and an 11X increase in signups to their Promise Leader Program.

Brand: Sandy Hook Promise
Client: Sandy Hook Promise
Agency: BBDO New York

2018 GOLD

White Hats Wanted

Cyber-attacks are wreaking havoc in the United States. As the largest military branch, the Army is responsible for defending Americans from all kinds of threats including cyber attacks. But to do so, they need to attract the few recruits with elite hacking skills. “White Hats Wanted” used a conventional TV ad as a magnet via a coded message that only a skilled hacker would spot. The campaign drew over 1 million hackers into an online vetting process that led to only qualified prospects contacting Army Cyber Command.

Brand: U.S. Army
Client: U.S. Army
Agency: McCann New York