Government, Institutional & Recruitment

Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, educational institutions/organizations, armed forces marketing communications. Includes political messages and special interest/trad

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2018 GOLD

White Hats Wanted

Cyber-attacks are wreaking havoc in the United States. As the largest military branch, the Army is responsible for defending Americans from all kinds of threats including cyber attacks. But to do so, they need to attract the few recruits with elite hacking skills. “White Hats Wanted” used a conventional TV ad as a magnet via a coded message that only a skilled hacker would spot. The campaign drew over 1 million hackers into an online vetting process that led to only qualified prospects contacting Army Cyber Command.

Brand: U.S. Army
Client: U.S. Army
Agency: McCann New York

2018 GOLD

Evan

With gun violence in the US outpacing other developed nations, the need for change is clear. But the debate around solutions has largely fallen on deaf ears due to the politicized nature of the conversation. Sandy Hook Promise reframed the national debate around gun violence to focus on people, not politics. Our film showcased the fact that gun violence is preventable, when you know the signs. This message struck a chord, garnering billions of impressions, 115 Million views, and an 11X increase in signups to their Promise Leader Program.

Brand: Sandy Hook Promise
Client: Sandy Hook Promise
Agency: BBDO New York

2018 BRONZE

Stop HB2

The passing of North Carolina’s House Bill 2 (aka the “Bathroom Bill”) threatened our state’s reputation and the livelihood of its citizens. Our multi-tiered effort kept the bill’s negative consequences top of mind and turned the tide of public opinion. We drove over half a billion earned media impressions in the fight against what became the single biggest issue that helped make Pat McCrory the first sitting governor in North Carolina’s history — Democrat or Republican — to be ousted on Election Day.

Brand: Equality NC
Client: Equality NC
Agency: McKinney