Government, Institutional & Recruitment
Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, educational institutions/organizations, armed forces marketing communications. Includes political messages and special interest/trad
Social Campaign "Thank You"
“It takes 60 minutes for a child with CP to write “Thank You”. It can take you one minute to help by making a donation online”.-this is the main message of the campaign.As a result of implementing the “Thank You” campaign in 2018 we raised 5.4 times more donations than we had during the 2017, exceeding the original KPI by 2.7 times. Total of ₽11.4mm rubles were raised to fund 5 of the foundation’s programs. 1,300 children received assistance from the foundation, 87 of which received special medical treatment
Brand: Charity Foundation "Gift to an Angel"
Client: Charity Foundation Gift to an Angel
Agency: Charity Foundation Gift to an Angel
Shape Our Tomorrow
Pardon our Hokkien: early childhood education is often colloquially (and crudely!) characterised as “shit work” because of diaper changes, low salary and lack of respect; it isn’t “real” teaching. We therefore set out to reposition early childhood educators from nannies who change diapers, to teachers who change lives. With Shape Our Tomorrow, the sector’s first ever campaign, we shifted perception (at least 16-point lift in being seen as meaningful, challenging and rewarding), made the sector more attractive (70%), and drove a 46% surge in potential applications.
Brand: Early Childhood Development Agency
Client: Early Childhood Development Agency
Agency: Ogilvy Singapore