Government, Institutional & Recruitment

Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, educational institutions/organizations, armed forces marketing communications. Includes political messages and special interest/trad

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Be a Masshole, Not an Asshole

Male Massachusetts residents are 38% less likely than female residents to agree with the LGBTQ movement. So how do you get them to advocate for and vote to uphold transgender rights? You just tell them to be themselves.  Redefining the term “Masshole” as the champion of civil liberties, our social film reminded Massachusetts citizens, especially men, that only a real asshole would deny rights to their neighbors. “Be a Masshole, Not an Asshole” increased conversation and advocacy among an unlikely audience, helping uphold transgender rights during the 2018 midterm elections.


Brand: Yes on 3 Coalition
Client: MullenLowe U.S.
Agency: MullenLowe U.S.
Language: English

The Most Energy Efficient Campaign Ever

California had a dirty little secret. Despite being famous publicly for their eco-progressiveness, in private, individuals didn’t do enough to make a difference. While they were aware of energy actions they could take, many didn’t act. We needed to do more than talk the talk. We needed to show Californians that their little actions add up when taken together. This led to The Most Energy Efficient Campaign Ever: the first campaign where the ads themselves saved energy. In the end, millions of actions were taken and billions of kWh saved.


Brand: Energy Upgrade California
Client: California Public Utilities Commission
Agency: DDB San Francisco
Language: English

Think Inside the Box

The United States was losing its edge in space, and Lockheed Martin needed to help – but they couldn't attract the stellar engineers they needed. Knowing great engineers can't resist a challenge, we created "Think Inside The Box," a monolithic structure that could only be opened by solving real-world engineering problems. Of the thousands of students who attempted, Lockheed Martin identified the top 0.15% of engineering talent bright enough to solve the Box's hardest challenges, and earned engagement times 30x that of the average recruitment event in the process. 


Brand: Lockheed Martin
Client: Lockheed Martin
Agency: McCann New York
Language: English

2020_us_2020_e-4638-585_hero_1 JAMRS Their Tomorrow
2020_us_2020_e-4732-531_hero_1 U.S. Army In Our Boots 360 VR Experience
2020_us_2020_e-5466-349_hero_1 Omaha Public Power District The Chronicling: A Real-Time Approach
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