Government, Institutional & Recruitment

Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, educational institutions/organizations, armed forces marketing communications. Includes political messages and special interest/trad

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Evan

With gun violence in the US outpacing other developed nations, the need for change is clear. But the debate around solutions has largely fallen on deaf ears due to the politicized nature of the conversation. Sandy Hook Promise reframed the national debate around gun violence to focus on people, not politics. Our film showcased the fact that gun violence is preventable, when you know the signs. This message struck a chord, garnering billions of impressions, 115 Million views, and an 11X increase in signups to their Promise Leader Program.


Brand: Sandy Hook Promise
Client: Sandy Hook Promise
Agency: BBDO New York

White Hats Wanted

Cyber-attacks are wreaking havoc in the United States. As the largest military branch, the Army is responsible for defending Americans from all kinds of threats including cyber attacks.  But to do so, they need to attract the few recruits with elite hacking skills. “White Hats Wanted” used a conventional TV ad as a magnet via a coded message that only a skilled hacker would spot. The campaign drew over 1 million hackers into an online vetting process that led to only qualified prospects contacting Army Cyber Command.


Brand: U.S. Army
Client: U.S. Army
Agency: McCann New York

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Brand: Partido Acción Ciudadana
Client: Partido Acción Ciudadana
Agency: Madison DDB

2018_na_2018_e-2371-291_hero_1 Ad Council No One Gets a Diploma Alone
2018_sg_2018_17_hero_1 Singapore Tourism Board Justice Bao and The Missing Insurance
Blog_image #SCHOOL #SCHOOL
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