Effie Worldwide

Government, Institutional & Recruitment

Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, educational institutions/organizations, armed forces marketing communications. Includes political messages and special interest/trad

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White Hats Wanted

Cyber-attacks are wreaking havoc in the United States. As the largest military branch, the Army is responsible for defending Americans from all kinds of threats including cyber attacks.  But to do so, they need to attract the few recruits with elite hacking skills. “White Hats Wanted” used a conventional TV ad as a magnet via a coded message that only a skilled hacker would spot. The campaign drew over 1 million hackers into an online vetting process that led to only qualified prospects contacting Army Cyber Command.

  • Brand: U.S. Army
  • Client: U.S. Army
  • Agency: McCann New York
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Evan

With gun violence in the US outpacing other developed nations, the need for change is clear. But the debate around solutions has largely fallen on deaf ears due to the politicized nature of the conversation. Sandy Hook Promise reframed the national debate around gun violence to focus on people, not politics. Our film showcased the fact that gun violence is preventable, when you know the signs. This message struck a chord, garnering billions of impressions, 115 Million views, and an 11X increase in signups to their Promise Leader Program.

  • Brand: Sandy Hook Promise
  • Client: Sandy Hook Promise
  • Agency: BBDO New York
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U.S. Air Force

Air Force Special Operations are grossly outspent and out-hyped by the Army Rangers and Navy SEALS. Few of the most elite prospects know an opportunity in the Air Force exists. To meet the needs of the nation, we had to increase awareness of Air Force Special Operations and challenge hard-to-reach prospects to see if they have what it takes. An immersive, integrated campaign, “We Need People Who Can Do This” put potential recruits in the middle of the action and drove a 203% increase in new Air Force Special Operators.

  • Brand: U.S. Air Force
  • Client: U.S. Air Force
  • Agency: GSD&M
2018_na_2018_e-2371-291_hero_1 Ad Council No One Gets a Diploma Alone
2018_na_2018_e-3053-617_hero_1 GE Balance The Equation
2017_na_2017_e-2052-435_hero_1 United States Air Force Airforce.com
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