Government, Institutional & Recruitment

Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, educational institutions/organizations, armed forces marketing communications. Includes political messages and special interest/trad



Modern Slavery : Hiding in Plain Sight

Modern slavery is a serious hidden crime and far more prevalent in the UK than assumed. It’s all around us, hiding in plain sight. Its victims suffer unthinkable horrors and it costs taxpayers significantly. Communicating directly endangers victims, but we identified that frontline workers often unknowingly interact with victims face-to-face. Through tailored communications, we helped this audience to spot slavery, stop it and save lives by reporting suspected cases. This resulted in 173 victims being identified and an estimated £56 million in savings to the UK.

Brand: Cabinet Office
Client: Cabinet Office
Language: English

The Most Energy Efficient Campaign Ever

California had a dirty little secret. Despite being famous publicly for their eco-progressiveness, in private, individuals didn’t do enough to make a difference. While they were aware of energy actions they could take, many didn’t act. We needed to do more than talk the talk. We needed to show Californians that their little actions add up when taken together. This led to The Most Energy Efficient Campaign Ever: the first campaign where the ads themselves saved energy. In the end, millions of actions were taken and billions of kWh saved.

Brand: Energy Upgrade California
Client: California Public Utilities Commission
Agency: DDB San Francisco
Language: English

Social Campaign "Thank You"

“It takes 60 minutes for a child with CP to write “Thank You”. It can take you one minute to help by making a donation online”.-this is the main message of the campaign.As a result of implementing the “Thank You” campaign in 2018 we raised 5.4 times more donations than we had during the 2017, exceeding the original KPI by 2.7 times. Total of ₽11.4mm rubles were raised to fund 5 of the foundation’s programs. 1,300 children received assistance from the foundation, 87 of which received special medical treatment

Brand: Charity Foundation "Gift to an Angel"
Client: Charity Foundation Gift to an Angel
Agency: Charity Foundation Gift to an Angel
Language: English, Russian

2020_uk_2020_e-467-030_hero_1 National Health Service NHS 'We are the NHS'
2020_us_2020_e-4732-531_hero_1 U.S. Army In Our Boots 360 VR Experience
2020_us_2020_e-4638-585_hero_1 JAMRS Their Tomorrow

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