Government, Institutional & Recruitment

Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, educational institutions/organizations, armed forces marketing communications. Includes political messages and special interest/trad

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Brand: Enfance et Partage
Client: Enfance et Partage
Agency: Innocean Worldwide France
Language: French

Shape Our Tomorrow

Pardon our Hokkien: early childhood education is often colloquially (and crudely!) characterised as “shit work” because of diaper changes, low salary and lack of respect; it isn’t “real” teaching. We therefore set out to reposition early childhood educators from nannies who change diapers, to teachers who change lives. With Shape Our Tomorrow, the sector’s first ever campaign, we shifted perception (at least 16-point lift in being seen as meaningful, challenging and rewarding), made the sector more attractive (70%), and drove a 46% surge in potential applications.


Brand: Early Childhood Development Agency
Client: Early Childhood Development Agency
Agency: Ogilvy Singapore
Language: English

Poussez la porte


Brand: La cloche/le carillon
Client: La cloche/le carilllon
Agency: TBWA Corporate
Language: French

2020_uk_2020_e-467-030_hero_1 National Health Service NHS 'We are the NHS'
2020_us_2020_e-4732-531_hero_1 U.S. Army In Our Boots 360 VR Experience
2020_us_2020_e-4638-585_hero_1 JAMRS Their Tomorrow
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