Government, Institutional & Recruitment

Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, educational institutions/organizations, armed forces marketing communications. Includes political messages and special interest/trad

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We are the NHS

'We are the NHS' was a recruitment campaign for NHS England.The campaign sought to recruit new nurses, inspire ex-nurses to return and compel existing nurses to stay.


Brand: NHS
Client: NHS England
Agency: MullenLowe London
Language: English

Made Possible By Melbourne

The University of Melbourne conducts world-changing research but the people of Melbourne didn't know about it because research is typically published in journals. In order to increase research investment, we had to publish this research in a new and interactive way. We turned an entire city into an exhibition by featuring world-changing research re-imagined in 14 traditional outdoor media panels and brought to life with a mobile audio guide. This allowed people to see what has been Made Possible by Melbourne, leading to an increase in research enquiries.


Brand: University of Melbourne
Client: University of Melbourne
Agency: McCann Melbourne
Language: English

Evan

With gun violence in the US outpacing other developed nations, the need for change is clear. But the debate around solutions has largely fallen on deaf ears due to the politicized nature of the conversation. Sandy Hook Promise reframed the national debate around gun violence to focus on people, not politics. Our film showcased the fact that gun violence is preventable, when you know the signs. This message struck a chord, garnering billions of impressions, 115 Million views, and an 11X increase in signups to their Promise Leader Program.


Brand: Sandy Hook Promise
Client: Sandy Hook Promise
Agency: BBDO New York
Language: English

2020_us_2020_e-4638-585_hero_1 JAMRS Their Tomorrow
2020_us_2020_e-4732-531_hero_1 U.S. Army In Our Boots 360 VR Experience
2020_us_2020_e-5466-349_hero_1 Omaha Public Power District The Chronicling: A Real-Time Approach
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