Government & Public Service
Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, forces marketing communications. Includes political messages and special interest/trad
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PROGRAM
2023 BRONZE
Nothing Can Do What A Soldier Can Do
Army recruitment is critical to national defence.
Missing recruitment targets creates gaps in training that can’t be filled retrospectively, creating an impact for decades.
Young people were less engaged with the Army and had more appealing options.
While other organisations tried to motivate applicants, we chose to remove a key barrier for a generation of “main characters”.
To challenge their perception of a metaphorical and potentially literal future robot Army with an Army truth: Nothing Can Do What A Soldier Can Do.
Brand:
Capita, for the British Army
Client:
Capita, for the British Army
Agency:
Accenture Song
Language:
English
2023 GLOBAL GRAND CONTENDER
Empty Plates
To combat the crisis world hunger by contributing to the UAE’s “One Billion Meals” initiative, we needed to generate record-breaking fundraising. We looked at a unique insight: Cost spent on unique car number plates in the UAE was going up, while the cost of food plates for those hungry was going up too. So, we created EMPTY CAR PLATES with no number on them to fight EMPTY FOOD PLATES worldwide. Cars with empty plates fuelled speculation, earning attention to a fundraising auction for unique number plates to fight world hunger.
Brand:
UAE Government Media Office
Client:
UAE Government Media Office
Agency:
Publicis Groupe - Saatchi & Saatchi Middle East
Language:
English
2022 GOLD
The Warm Winter Livestream
With underprivileged areas, globally, facing a harsh COVID-19 winter, the UAE Government sought to generate fundraising to help vulnerable communities Our idea was based on the insight that charity marketing tends to become pity-party-like and people are
Brand:
UAE Government Media Office
Client:
UAE Government Media Office
Agency:
UAE Government Media Office
Language:
English
FINALISTS
Teletón 2023
Ponete en mis ojos
Capita for the British Army
The British Army: Bridging a 300+ year-old generational gap.
NHS Organ Donation
Waiting to Live: Shining a light on children waiting for a transplant
