Government, Institutional & Recruitment
Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, educational institutions/organizations, armed forces marketing communications. Includes political messages and special interest/trad
From deflection to action: the campaign that rallied millions of Australians to help stop violence against women at the start
It's not often that an advertising campaign gets adult Australians to take action – without tangible incentive, and in the face of an uncomfortable truth: that the excuses we make for disrespect, allow violence against women to grow.
While Phase One of the Effie-winning campaign Stop it at the Start established this truth, Phase Two tackled the arguably tougher objectives of getting Australians to reconcile their role and respond. This time, in a polarised climate, and on half the spend.
But, it’s early days yet. Because it’ll be another generation before the campaign’s full effect is felt.
Brand: Department of Social Services (DSS), Australian Federal Government
Client: Department of Social Services (DSS), Australian Federal Government