Government, Institutional & Recruitment

Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, educational institutions/organizations, armed forces marketing communications. Includes political messages and special interest/trad

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Long Live the Local


Brand: Britains Beer Alliance
Client: Britain's Beer Alliance
Agency: Havas London
Language: English

From deflection to action: the campaign that rallied millions of Australians to help stop violence against women at the start

It's not often that an advertising campaign gets adult Australians to take action – without tangible incentive, and in the face of an uncomfortable truth: that the excuses we make for disrespect, allow violence against women to grow.
While Phase One of the Effie-winning campaign Stop it at the Start established this truth, Phase Two tackled the arguably tougher objectives of getting Australians to reconcile their role and respond. This time, in a polarised climate, and on half the spend.
But, it’s early days yet. Because it’ll be another generation before the campaign’s full effect is felt.


Brand: Department of Social Services (DSS), Australian Federal Government
Client: Department of Social Services (DSS), Australian Federal Government
Agency: BMF
Language: English

We are the NHS

'We are the NHS' was a recruitment campaign for NHS England.The campaign sought to recruit new nurses, inspire ex-nurses to return and compel existing nurses to stay.


Brand: NHS
Client: NHS England
Agency: MullenLowe London
Language: English

2020_uk_2020_e-467-030_hero_1 National Health Service NHS 'We are the NHS'
2020_us_2020_e-4732-531_hero_1 U.S. Army In Our Boots 360 VR Experience
2020_us_2020_e-4638-585_hero_1 JAMRS Their Tomorrow
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