Government, Institutional & Recruitment

Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, educational institutions/organizations, armed forces marketing communications. Includes political messages and special interest/trad



60/40% Promotion (Asian Market)

MCI's 60/40 promotion was launched to curtail AT&T and Sprint's efforts challenging MCI as the price leader in the Asian market. By offering the lowest promotional rates ever, MCI saw its sales soar during that period. The campaign was made effective by a total synergistic effort involving print, broadcast and direct mail thereby providing complete geographic and demographic coverage. The strategy of creating culturally relevant executions per Asian ethnicity while maintaining a singular unified marketing objective resulted in unprecedented success.

Brand: MCI Friends Around the World Anytime
Client: MCI Communications Co.
Agency: Lee Liu & Tong Advertising Inc.

Travel Agent Awareness Campaign

SMC planned and executed a travel agent communications plan consisting of trade advertising, public relations, direct mail, and sales material to create awareness of USAA among the travel industry while generating reservations for the airline.

Brand: USAfrica Airways
Client: USAfrica Airways
Agency: Siddall, Matus & Coughter, Inc.

Feingold for U.S. Senate (Primary)

Brand: Feingold for U.S. Senate
Client: Feingold for U.S. Senate
Agency: Eichenbaum/Hemke & Associates

2019_co_2019_e-100-657_hero_1 BANCOLOMBIA La Escuela De La Sostenibilidad
2019_co_2019_e-127-641_hero_1 POLITÉCNICO GRANCOLOMBIANO Redefiniendo La Educación
2019_co_2019_e-173-405_hero_1 Ecopetrol De Todos, Para Todos.

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