Government, Institutional & Recruitment
Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, educational institutions/organizations, armed forces marketing communications. Includes political messages and special interest/trad
Spring Street Music: The User Friendly Music Service
In 1994, Columbia House and its agency set out to create and test market a totally new record club: Spring Street Music. The objectives: to create a music service for those music lovers who have become disenfranchised and who will no longer join traditional music clubs. Strategy: the user friendly music service. Results: test exceeded expectations, generating a base of 30,000 members, who buy more CDs per month than regular Columbia House members.
Brand: Spring Street Music
Client: Columbia House
Agency: Kirshenbaum Bond + Partners
Caples Call For Entries
This campaign's objective was to maximize the number of entries into the Caples Award competition. And to expand the competition outside the direct marketing industry to include general agencies, in-house and freelancers who do any type of response advertising.
Brand: John Caples International Awards
Client: Caples Fulfillment Center
Agency: Saatchi & Saatchi New York
Clean Air: Wouldn't It Be Nice?
Under the mandate of the Federal Clean Air Act, Pennsylvania is required to implement programs to reduce air pollution from all sources. It was the belief of the Commonwealth that its citizens and businesses had to first be aware of the extent to which air is unhealthy. Our goals were to increase awareness of PA's air quality problem, to galvanize support for clean air programs, and to leverage the public service budget resources.
Brand: Pennsylania Clean Air
Client: Pennsylvania Department of Transportation
Agency: Siddall, Matus & Coughter, Inc.