Government, Institutional & Recruitment

Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, educational institutions/organizations, armed forces marketing communications. Includes political messages and special interest/trad

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Dollar and a Dream

The Lotto Dollar and a Dream Campaign was developed to accomplish three objectives. The first, to stem the downward trend (-5%) in Lotto sales, was accomplished as sales increased by 35% in the 52 week period following the launch of the campaign. The second objective, to increase Lotto sales during low jackpot games, was met by a 32.5% increase in sales of the lowest jackpot games. And thirdly, the "Dollar and a Dream" campaign helped to significantly improve the image of Lotto among infrequent players and has become enmeshed in society.


Brand: Lotto
Client: New York State Lottery
Agency: DDB Needham Worldwide Inc.

2018_au_2018_31_hero_1 New South Wales Government, Department of Justice, Office of Emergency Management Be Water Safe, Not Sorry
2018_na_2018_e-2371-291_hero_1 Ad Council No One Gets a Diploma Alone
2018_mx_2018_003_hero_1 Banco Azteca You dream. You decide. You achieve.
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