Government, Institutional & Recruitment
Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, educational institutions/organizations, armed forces marketing communications. Includes political messages and special interest/trad
Caples Call For Entries
This campaign's objective was to maximize the number of entries into the Caples Award competition. And to expand the competition outside the direct marketing industry to include general agencies, in-house and freelancers who do any type of response advertising.
Brand: John Caples International Awards
Client: Caples Fulfillment Center
Agency: Saatchi & Saatchi New York
Clean Air: Wouldn't It Be Nice?
Under the mandate of the Federal Clean Air Act, Pennsylvania is required to implement programs to reduce air pollution from all sources. It was the belief of the Commonwealth that its citizens and businesses had to first be aware of the extent to which air is unhealthy. Our goals were to increase awareness of PA's air quality problem, to galvanize support for clean air programs, and to leverage the public service budget resources.
Brand: Pennsylania Clean Air
Client: Pennsylvania Department of Transportation
Agency: Siddall, Matus & Coughter, Inc.
What the hell is going on here?
The only people who knew about Comedy Central were relatives of the people who work there. We wanted to increase awareness by 25%, and increase viewership by 10%. We used, of all things, humorous advertising. Awareness went up 38%, viewership rose 15% - a full 50% more than our goal.
Brand: Comedy Central
Client: Comedy Central
Agency: Korey, Kay & Partners