Government, Institutional & Recruitment
Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, educational institutions/organizations, armed forces marketing communications. Includes political messages and special interest/trad
60/40% Promotion (Asian Market)
MCI's 60/40 promotion was launched to curtail AT&T and Sprint's efforts challenging MCI as the price leader in the Asian market. By offering the lowest promotional rates ever, MCI saw its sales soar during that period. The campaign was made effective by a total synergistic effort involving print, broadcast and direct mail thereby providing complete geographic and demographic coverage. The strategy of creating culturally relevant executions per Asian ethnicity while maintaining a singular unified marketing objective resulted in unprecedented success.
Brand: MCI Friends Around the World Anytime
Client: MCI Communications Co.
Agency: Lee Liu & Tong Advertising Inc.
Travel Agent Awareness Campaign
SMC planned and executed a travel agent communications plan consisting of trade advertising, public relations, direct mail, and sales material to create awareness of USAA among the travel industry while generating reservations for the airline.
Brand: USAfrica Airways
Client: USAfrica Airways
Agency: Siddall, Matus & Coughter, Inc.