Government, Institutional & Recruitment

Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, educational institutions/organizations, armed forces marketing communications. Includes political messages and special interest/trad



60/40% Promotion (Asian Market)

MCI's 60/40 promotion was launched to curtail AT&T and Sprint's efforts challenging MCI as the price leader in the Asian market. By offering the lowest promotional rates ever, MCI saw its sales soar during that period. The campaign was made effective by a total synergistic effort involving print, broadcast and direct mail thereby providing complete geographic and demographic coverage. The strategy of creating culturally relevant executions per Asian ethnicity while maintaining a singular unified marketing objective resulted in unprecedented success.

Brand: MCI Friends Around the World Anytime
Client: MCI Communications Co.
Agency: Lee Liu & Tong Advertising Inc.
Language: English

Travel Agent Awareness Campaign

SMC planned and executed a travel agent communications plan consisting of trade advertising, public relations, direct mail, and sales material to create awareness of USAA among the travel industry while generating reservations for the airline.

Brand: USAfrica Airways
Client: USAfrica Airways
Agency: Siddall, Matus & Coughter, Inc.
Language: English

Feingold for U.S. Senate (Primary)

Brand: Feingold for U.S. Senate
Client: Feingold for U.S. Senate
Agency: Eichenbaum/Hemke & Associates
Language: English

2020_uk_2020_e-467-030_hero_1 National Health Service NHS 'We are the NHS'
2020_us_2020_e-4732-531_hero_1 U.S. Army In Our Boots 360 VR Experience
2020_us_2020_e-4638-585_hero_1 JAMRS Their Tomorrow

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