Government, Institutional & Recruitment
Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, educational institutions/organizations, armed forces marketing communications. Includes political messages and special interest/trad
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2018 GOLD
White Hats Wanted
Cyber-attacks are wreaking havoc in the United States. As the largest military branch, the Army is responsible for defending Americans from all kinds of threats including cyber attacks. But to do so, they need to attract the few recruits with elite hacking skills. “White Hats Wanted” used a conventional TV ad as a magnet via a coded message that only a skilled hacker would spot. The campaign drew over 1 million hackers into an online vetting process that led to only qualified prospects contacting Army Cyber Command.
Brand:
U.S. Army
Client:
U.S. Army
Agency:
McCann New York
Language:
English
2018 GOLD
FINALISTS
JAMRS
Their Tomorrow
U.S. Army
In Our Boots 360 VR Experience
Omaha Public Power District
The Chronicling: A Real-Time Approach
