Government, Institutional & Recruitment

Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, educational institutions/organizations, armed forces marketing communications. Includes political messages and special interest/trad

FILTER BY:

PROGRAM

White Hats Wanted

Cyber-attacks are wreaking havoc in the United States. As the largest military branch, the Army is responsible for defending Americans from all kinds of threats including cyber attacks. But to do so, they need to attract the few recruits with elite hacking skills. “White Hats Wanted” used a conventional TV ad as a magnet via a coded message that only a skilled hacker would spot. The campaign drew over 1 million hackers into an online vetting process that led to only qualified prospects contacting Army Cyber Command.


Brand: U.S. Army
Client: U.S. Army
Agency: McCann New York
Language: English

Pod Igoto


Brand: Janet 45
Client: Janet 45
Agency: Saatchi & Saatchi Sofia
Language: Bulgarian

Debate con Vos


Brand: Partido Acción Ciudadana
Client: Partido Acción Ciudadana
Agency: Madison DDB
Language: Spanish

2020_us_2020_e-4638-585_hero_1 JAMRS Their Tomorrow
2020_us_2020_e-4732-531_hero_1 U.S. Army In Our Boots 360 VR Experience
2020_us_2020_e-5466-349_hero_1 Omaha Public Power District The Chronicling: A Real-Time Approach
Close

Filter by:
+ Add More Filters

To browse winners in this category from previous years