Home Furnishings & Appliances

Kitchen and laundry appliances, air conditioners, carpeting, furniture, decorator'€™s supplies, paint, and wallpaper.

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Daughter-in-law's instant charm: Battle of the Queens

The relationship between In-laws is a tricky subject in the Chinese culture. As families gather together during Chinese New Year for their annual reunion meal, it’s also the time for our TA (married women) to really impress their mothers-in-law. The campaign is in the format of an ancient Chinese palace drama. Its storyline centres around the mother/daughter-in-law relationship and the product benefits. Within 3 days of launching the video, it became the top trending video on YouTube, created a lot of buzz, and also helped Sujai increased the sales of the Viva kitchen towel range by 35%.


Brand: Sujai Viva
Client: Kimberly-Clark Taiwan
Agency: J. Walter Thompson

Right at Home

Samsung used the charm of celebrity couple Kristen Bell and Dax Shepherd to convince our "State of the Art Consumer" target that Samsung appliances don’t just make chores easier, they make it easier for modern couples to spend time together, too. By building on the campaign that took us from #5 to #1 in the home appliance category in just 18 months, Samsung became the preferred brand among our target, and cemented our category leadership position.


Brand: Samsung Home Appliances
Client: Samsung Electronics America, Inc.
Agency: McKinney

Let's Have a date at IKEA!


Brand: IKEA
Client: IKEA Taiwan
Agency: Ogilvy & Mather Taiwan

2018_na_2018_e-3110-045_hero_1 IKEA Brand Platform
2017_cn_2017_e171-hs-101053532_hero_1 IKEA Make Room for Children
2017_cn_2017_e171-hs-100283184_hero_1 Red Star Macalline Better Every Day
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