Effie Worldwide

Home Furnishings & Appliances

Kitchen and laundry appliances, air conditioners, carpeting, furniture, decorator'€™s supplies, paint, and wallpaper.




Right at Home

Samsung used the charm of celebrity couple Kristen Bell and Dax Shepherd to convince our "State of the Art Consumer" target that Samsung appliances don’t just make chores easier, they make it easier for modern couples to spend time together, too. By building on the campaign that took us from #5 to #1 in the home appliance category in just 18 months, Samsung became the preferred brand among our target, and cemented our category leadership position.

  • Brand: Samsung Home Appliances
  • Client: Samsung Electronics America, Inc.
  • Agency: McKinney

Every Day, Care

For generations, Whirlpool built a brand on simple familiarity and trust. But new competitors focused on technology and innovation shook up the appliance market, taking an 11% chunk out of Whirlpools market share since 2010. To combat this threat, Whirlpool launched the Every day, care campaign to shift the conversation away from tech innovation to how Whirlpools products fit seamlessly into the care you give. Through a national launch the Every day, care campaign stopped the downward slide and grew market share by 6.4 percent in only 1 year.

  • Brand: Whirlpool
  • Client: Whirlpool
  • Agency: DigitasLBi Chicago

Right at Home

We introduced Samsung into an unexpected new market for the mobile giant: home appliances. We broke from tradition as newcomers in a century-old market, redefining what it means to be a new generation homeowner. Using the charm of modern celebrity couple Kristen Bell and Dax Shepard, we spoke to a group of people that didnt want their parents home appliances or their lives. And in reaching the right audience for Samsung, we boosted brand awareness 53% we saw a 37% increase in sales in the category.

  • Brand: Samsung Home Appliance
  • Client: Samsung Electronics America, Inc.
  • Agency: McKinney
2018_na_2018_e-3110-045_hero_1 IKEA Brand Platform
2017_na_2017_e-1135-039_hero_1 Samsung Home Appliance Samsung Home Appliances
2016_na_2016_440365_hero_1 Benjamin Moore Benjamin Moore 2016 Brand Campaign


To browse winners in this category from previous years