Household Supplies & Services
Cleaning products, waxes, detergents, floor-care products, fabric softeners, paper products, domestic services, mowers, fertilizers, lawn care services.
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2020 SILVER
Lysol Laundry
Lysol had earned its way into households with a promise to kill 99.9% of germs. But today, with new, natural category entrants, moms thought Lysol was too harsh. So how were we going to convince moms we were gentle enough for even their kids’ clothes as we launched into the entirely new category of laundry? By showing moms that the items their kids love the most are actually the germiest, we increased sales of Lysol Laundry Sanitizer by 58.3% and proved to moms that they could trust Lysol – everyday.
Brand:
Lysol
Client:
Reckitt Benckiser
Agency:
McCann New York
Language:
English
2019 GOLD
It's a Tide Ad
On the night when the sexiest brands in the hottest categories pull out all the stops, a laundry detergent brand won the Super Bowl. Tide accomplished this by shifting from the traditional category focus on the problem of stains to celebrate and take ownership of clean. By elevating the visibility of the unsung benefit and leveraging the night’s uniquely heightened focus on ads, Tide turned every ad on advertising’s biggest stage into a Tide ad.
Brand:
Tide
Client:
Procter & Gamble
Agency:
Saatchi & Saatchi New York
Language:
English
2019 SILVER
Pampers Pants are the new diapers
Genuine effectiveness test for this campaign was whether our innovation & campaign was successful in converting consumers from traditional taped diapers to the new Pampers pants. The results speak for themselves, not only did the consumers love our product but our campaign exploited the insight & big idea well enough for people to start converting to Pants after being exposed to our message. Given that our Pants business has continued to grow since launch beyond the expected rates, we strongly feel that we are able to revolutionize the diaper industry
Brand:
Pampers
Client:
P&G
Agency:
IAL SAATCHI & SAATCHI
Language:
English
FINALISTS
TaskRabbit
Task & You Shall Receive
Lemon Max Bar
Lemon Max "Tu Mera Hero"
IKEA United Arab Emirates
End The Family Drama
