Household Supplies & Services

Cleaning products, waxes, detergents, floor-care products, fabric softeners, paper products, domestic services, mowers, fertilizers, lawn care services.

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Tide #LaundryNight

In 2019, Tide was the most talked about brand of the NFL. By tapping into the universe of NFL and NBC fanbases, Tide sparked a national debate that got people thinking and talking about laundry more than ever before. All while telling them not to think about laundry. As a result, Tide elevated itself beyond the functional realm of stains and odors to own the entire conversation around doing laundry. Oh, and people bought a whole lot of Tide, too.


Brand: Tide
Client: Procter & Gamble
Agency: Saatchi & Saatchi New York
Language: English

Clean Jersey Swap

With an economic recession looming, Tide Hygienic Clean was the most successful Tide PODS innovation launch ever. When the NFL banned jersey swaps, people were devastated. Yet another symbol of normalcy taken by 2020, Tide saw an opportunity for its new premium detergent to be the hero that saves this cherished tradition. Tide created the Clean Jersey Swap: identifying swaps, washing jerseys in the new product, and showcasing all of it in a way that allowed people to participate. Sales grew 22% and 1-in-3 Americans recalled Tide Hygienic Clean.


Brand: Tide
Client: Procter & Gamble
Agency: Saatchi & Saatchi New York
Language: English

You Hold the Power

Creatively leaning into a differentiated product claim — a triple-active formula — the Spectracide Weed & Grass Killer campaign reinforced effectiveness against the three greatest consumer concerns around weeds while capturing consumer attention. Greatly outselling their share of voice, the campaign delivered a 9:1 return on marketing investment with significant YOY sales growth and gaining market share.


Brand: Spectracide Weed & Grass
Client: Spectrum Brands .
Agency: Rodgers Townsend
Language: English

2021_uk_2021_e-594-089_hero_1 Persil Real Change
2020_us_2020_e-5033-212_hero_1 TaskRabbit Task & You Shall Receive
2019_pk_2019_e-186-028_hero_1 Lemon Max Bar Lemon Max "Tu Mera Hero"
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