Cleaning products, waxes, detergents, floor-care products, fabric softeners, paper products, domestic services, mowers, fertilizers, lawn care services.
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2018 SILVER
Manzil Pe Nazar
Brand:
Sonata ACT
Client:
Titan Company Ltd
Agency:
Titan Company Ltd.
2018 SILVER
Strong Brands Take Stands
As a challenger brand being outspent 48:1 by the category leader, Brawny® needed to find an impactful way to reconnect consumers to the brand. During Women’s History Month, The Brawny Man® stepped aside to celebrate women's strength. By leveraging a culturally relevant idea and limited edition packaging, the Brawny® Strength Has No Gender™ campaign achieved an incremental $13MM in media value driving a 40.6% sales lift with participating Walmart stores and set the stage for a national conversation around breaking gender stereotypes.
Brand:
Brawny®
Client:
Georgia-Pacific
Agency:
Cutwater
2018 BRONZE
A.O. Smith Selling a water purifier without selling purity
Brand:
A.O. Smith
Client:
A.O.Smith
Agency:
McCann Worldgroup India
FINALISTS
Orient ElectricTUBELIGHTS ARE NOT A BRIGHT IDEA.
Orient ElectricWake India up to FND (Fan Noise Discomfort)
Orient Electric
TUBELIGHTS ARE NOT A BRIGHT IDEA.
Orient Electric
Wake India up to FND (Fan Noise Discomfort)
EXIDE
THE BATTERY THAT CARES