Household Supplies & Services
Cleaning products, waxes, detergents, floor-care products, fabric softeners, paper products, domestic services, mowers, fertilizers, lawn care services.
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2021 GOLD
Tide #LaundryNight
In 2019, Tide was the most talked about brand of the NFL. By tapping into the universe of NFL and NBC fanbases, Tide sparked a national debate that got people thinking and talking about laundry more than ever before. All while telling them not to think about laundry. As a result, Tide elevated itself beyond the functional realm of stains and odors to own the entire conversation around doing laundry. Oh, and people bought a whole lot of Tide, too.
Brand:
Tide
Client:
Procter & Gamble
Agency:
Saatchi & Saatchi New York
Language:
English
2021 BRONZE
Clean Jersey Swap
With an economic recession looming, Tide Hygienic Clean was the most successful Tide PODS innovation launch ever. When the NFL banned jersey swaps, people were devastated. Yet another symbol of normalcy taken by 2020, Tide saw an opportunity for its new premium detergent to be the hero that saves this cherished tradition. Tide created the Clean Jersey Swap: identifying swaps, washing jerseys in the new product, and showcasing all of it in a way that allowed people to participate. Sales grew 22% and 1-in-3 Americans recalled Tide Hygienic Clean.
Brand:
Tide
Client:
Procter & Gamble
Agency:
Saatchi & Saatchi New York
Language:
English
2021 BRONZE
You Hold the Power
Creatively leaning into a differentiated product claim — a triple-active formula — the Spectracide Weed & Grass Killer campaign reinforced effectiveness against the three greatest consumer concerns around weeds while capturing consumer attention. Greatly outselling their share of voice, the campaign delivered a 9:1 return on marketing investment with significant YOY sales growth and gaining market share.
Brand:
Spectracide Weed & Grass
Client:
Spectrum Brands .
Agency:
Rodgers Townsend
Language:
English
FINALISTS
Persil
Real Change
TaskRabbit
Task & You Shall Receive
Lemon Max Bar
Lemon Max "Tu Mera Hero"
