Household Supplies & Services

Cleaning products, waxes, detergents, floor-care products, fabric softeners, paper products, domestic services, mowers, fertilizers, lawn care services.

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Strong Brands Take Stands

As a challenger brand being outspent 48:1 by the category leader, Brawny® needed to find an impactful way to reconnect consumers to the brand. During Women’s History Month, The Brawny Man® stepped aside to celebrate women's strength. By leveraging a culturally relevant idea and limited edition packaging, the Brawny® Strength Has No Gender™ campaign achieved an incremental $13MM in media value driving a 40.6% sales lift with participating Walmart stores and set the stage for a national conversation around breaking gender stereotypes.


Brand: Brawny®
Client: Georgia-Pacific
Agency: Cutwater

Manzil Pe Nazar


Brand: Sonata ACT
Client: Titan Company Ltd
Agency: Titan Company Ltd.

Bradshaw Stain

WE TURNED A STAIN INTO AN AD. We wanted to celebrate America’s #1 detergent – Tide – on America’s biggest stage – the Super Bowl.  Knowing viewers would be waiting for a mistake, we wondered… Could we troll the Super Bowl with a stain in the live broadcast? We could!  During the Big Game, millions witnessed Terry Bradshaw appear on TV in a stained shirt.  Thousands tweeted about the “mistake.” Then Tide claimed the stain with an ad.  Tide Pods sales increased 22%, and Tide penetration hit an all-time high.


Brand: Tide
Client: Procter & Gamble
Agency: Saatchi & Saatchi

2018_in_2018_39_hero_1 EXIDE THE BATTERY THAT CARES
2018_in_2018_41_hero_1 Orient Electric Wake India up to FND (Fan Noise Discomfort)
2018_in_2018_43_hero_1 Orient Electric TUBELIGHTS ARE NOT A BRIGHT IDEA.
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