Household Supplies & Services

Cleaning products, waxes, detergents, floor-care products, fabric softeners, paper products, domestic services, mowers, fertilizers, lawn care services.

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Strong Brands Take Stands

As a challenger brand being outspent 48:1 by the category leader, Brawny® needed to find an impactful way to reconnect consumers to the brand. During Women’s History Month, The Brawny Man® stepped aside to celebrate women's strength. By leveraging a culturally relevant idea and limited edition packaging, the Brawny® Strength Has No Gender™ campaign achieved an incremental $13MM in media value driving a 40.6% sales lift with participating Walmart stores and set the stage for a national conversation around breaking gender stereotypes.

  • Brand: Brawny®
  • Client: Georgia-Pacific
  • Agency: Cutwater
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Manzil Pe Nazar

  • Brand: Sonata ACT
  • Client: Titan Company Ltd
  • Agency: Titan Company Ltd.
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A.O. Smith Selling a water purifier without selling purity

  • Brand: A.O. Smith
  • Client: A.O.Smith
  • Agency: McCann Worldgroup India
2018_in_2018_41_hero_1 Orient Electric Wake India up to FND (Fan Noise Discomfort)
2018_na_2018_e-2399-496_hero_1 Mrs. Meyer's Clean Day Just Keep Making
2018_in_2018_39_hero_1 EXIDE THE BATTERY THAT CARES
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