Household Supplies & Services
Cleaning products, waxes, detergents, floor-care products, fabric softeners, paper products, domestic services, mowers, fertilizers, lawn care services.
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2021 BRONZE
“Flush Fling” Small Spaces Re-Launch
Febreze needed to breathe new life into a declining bathroom air freshener segment, with the ambition to both grow the segment and take the #1 position. With this goal in mind, Febreze uncovered a powerful problem plaguing America’s bathrooms—odors that fling from the toilet with every flush, sticking to fabrics and re-emerging as stink: “Flush Fling.” To address this unsolved problem, we created a PSA-style campaign that completely disrupted this segment of broken promises, ultimately becoming the #1 SOM leader and growing the segment +13%.
Brand:
Febreze
Client:
Procter & Gamble
Agency:
Grey Advertising
Language:
English
2020 SILVER
Lysol Laundry
Lysol had earned its way into households with a promise to kill 99.9% of germs. But today, with new, natural category entrants, moms thought Lysol was too harsh. So how were we going to convince moms we were gentle enough for even their kids’ clothes as we launched into the entirely new category of laundry? By showing moms that the items their kids love the most are actually the germiest, we increased sales of Lysol Laundry Sanitizer by 58.3% and proved to moms that they could trust Lysol – everyday.
Brand:
Lysol
Client:
Reckitt Benckiser
Agency:
McCann New York
Language:
English
2019 GOLD
It's a Tide Ad
On the night when the sexiest brands in the hottest categories pull out all the stops, a laundry detergent brand won the Super Bowl. Tide accomplished this by shifting from the traditional category focus on the problem of stains to celebrate and take ownership of clean. By elevating the visibility of the unsung benefit and leveraging the night’s uniquely heightened focus on ads, Tide turned every ad on advertising’s biggest stage into a Tide ad.
Brand:
Tide
Client:
Procter & Gamble
Agency:
Saatchi & Saatchi New York
Language:
English
FINALISTS
Persil
Real Change
TaskRabbit
Task & You Shall Receive
Lemon Max Bar
Lemon Max "Tu Mera Hero"
