Household Supplies & Services
Cleaning products, waxes, detergents, floor-care products, fabric softeners, paper products, domestic services, mowers, fertilizers, lawn care services.
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PROGRAM
2019 BRONZE
2019 BRONZE
2019 BRONZE
The Identity Collection
For the brand to grow it had to overcome the two main barriers in the category: overwhelming decision process and perception of painting a home as a hassle. Hence, the brand tapped into the insight that walls can be a tool of self-expression through the launch of a colour collection and live experiments that used real people to demonstrate such statement. The brand increased its sales by 44% in volume and 52% in value while growing the category by 11%.
Brand:
Jotun
Client:
Jotun Paints
Agency:
Wunderman Dubai
Language:
English
FINALISTS
TaskRabbit
Task & You Shall Receive
Lemon Max Bar
Lemon Max "Tu Mera Hero"
IKEA United Arab Emirates
End The Family Drama
