Household Supplies & Services

Cleaning products, waxes, detergents, floor-care products, fabric softeners, paper products, domestic services, mowers, fertilizers, lawn care services.

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PROGRAM

2018 GOLD

#SCHOOLmania

#SHKOLA was an experiment of the TV channel 1 + 1 - low budget, without its history and professional actors, which was supposed to strengthen the position of 1 + 1 in new media and bring a young audience on the air. The product had its competitors and features, but 1 + 1 took a chance and put its on prime time. The result exceeded all expectations not only significant over-fulfillment of KPIs declared (the number of subscribers per page, views on YouTube, large sales of promotional products), but also a general rating on the air, making the best series fall-winter 2017-2018.

Brand: 1+1 media
Client: 1+1 media
Agency: Postmen DA

2018 SILVER

Strong Brands Take Stands

As a challenger brand being outspent 48:1 by the category leader, Brawny® needed to find an impactful way to reconnect consumers to the brand. During Women’s History Month, The Brawny Man® stepped aside to celebrate women's strength. By leveraging a culturally relevant idea and limited edition packaging, the Brawny® Strength Has No Gender™ campaign achieved an incremental $13MM in media value driving a 40.6% sales lift with participating Walmart stores and set the stage for a national conversation around breaking gender stereotypes.

Brand: Brawny®
Client: Georgia-Pacific
Agency: Cutwater

2018 SILVER

Foodies

Había una necesidad puntual de mostrar el diseño de toda la línea de productos, ya que al ser una marca histórica necesitaba exponer sus novedades e innovaciones, mostrándose contemporánea y actual.Y los productos en sí mismos comunican bien este mensaje por eso la decisión de que sean protagonistas de la campaña.El desafío era generar empatía con otros segmentos etáreos y de género, espejando lo que sucede hoy en las cocinas, donde la mujer dejó de ser protagonista. Hoy existe una tendencia foodie que se ve reflejada sobre todo en las redes sociales, nos sentimos orgullosos de lo que preparamos y comemos exponiéndolo públicamente.La manera de ilustrar este insight fue a través una sinfonía Foodie, una oda a la cocina y al disfrute que genera cocinar.Los resultados superaron las expectativas generando recordación y preferencia en segmentos etáreos jóvenes, ayudando a rejuvenecer la marca y permeando en también en el público masculino.

Brand: Atma
Client: Newsan
Agency: La Niña