Household Supplies & Services
Cleaning products, waxes, detergents, floor-care products, fabric softeners, paper products, domestic services, mowers, fertilizers, lawn care services.
What It Takes To Protect
Lysol had been sidelined. Considered too harsh for everyday use, it was losing relevance with moms, reserved for only the most extreme cases of disinfection. But by showing moms that Lysol’s strength was matched only by their own, we increased sales, significantly outpacing the category, and turned an old brand into a modern force to be reckoned with.
Client: Reckitt Benckiser
Agency: McCann New York