Household Supplies & Services
Cleaning products, waxes, detergents, floor-care products, fabric softeners, paper products, domestic services, mowers, fertilizers, lawn care services.
The Everyday Miracle
"The Everyday Miracle" campaign is a very creative print campaign designed to build awareness and usage of ARM & HAMMER Baking Soda for tasks other than simply refrigerator deodorization and baking. Each ad in the campaign was tailored to a specific consumer mindset in order to add relevance and impact. The campaign is monochromatic and has a distinctive look to add impact and reinforce branding. Through the first six months of the campaign, it has been extremely effective in meeting it's goals.
Brand: ARM & HAMMER
Client: Church & Dwight
Agency: Partners & Shevack Inc.