Household Supplies & Services

Cleaning products, waxes, detergents, floor-care products, fabric softeners, paper products, domestic services, mowers, fertilizers, lawn care services.



Nature Campaign

Brand: Ortho
Client: Chevron Chemical Co.
Agency: J. Walter Thompson
Language: English

Clean You Can Trust

In the baby laundry segment where volume is dependent upon fluctuations in birthrates, Dreft's "Clean You Can Trust" campaign has consistently built volume despite stagnation in actual births. This was accomplished by honing I on a core target of key consumer prospects, implementing strategies designed specifically to increase trial and to extend usage, and finally executing advertising that reinforced trust and creditability in the Dreft name. Dreft is now the #1 baby laundry detergent brand and continues to grow.

Brand: Dreft Detergent
Client: The Procter & Gamble Company
Agency: Saatchi & Saatchi Advertising, Inc.
Language: English


The Saran Wrap "Tiger" campaign was developed to increase brand awareness in an intensely competitive yet low consumer interest category. In addition, "Tiger's" mission was to recapture Saran Wrap's leading position as the best performing plastic wrap in an intrusive and impactful manner.

Brand: Saran Wrap
Client: DowBrands, Inc.
Agency: Della Femina McNamee, Inc.
Language: English

2020_us_2020_e-5033-212_hero_1 TaskRabbit Task & You Shall Receive
2019_pk_2019_e-186-028_hero_1 Lemon Max Bar Lemon Max "Tu Mera Hero"
2019_mn_2019_121_hero_1 IKEA United Arab Emirates End The Family Drama

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