Household Supplies & Services
Cleaning products, waxes, detergents, floor-care products, fabric softeners, paper products, domestic services, mowers, fertilizers, lawn care services.
Clean You Can Trust
In the baby laundry segment where volume is dependent upon fluctuations in birthrates, Dreft's "Clean You Can Trust" campaign has consistently built volume despite stagnation in actual births. This was accomplished by honing I on a core target of key consumer prospects, implementing strategies designed specifically to increase trial and to extend usage, and finally executing advertising that reinforced trust and creditability in the Dreft name. Dreft is now the #1 baby laundry detergent brand and continues to grow.
Brand: Dreft Detergent
Client: The Procter & Gamble Company
Agency: Saatchi & Saatchi Advertising, Inc.
The Saran Wrap "Tiger" campaign was developed to increase brand awareness in an intensely competitive yet low consumer interest category. In addition, "Tiger's" mission was to recapture Saran Wrap's leading position as the best performing plastic wrap in an intrusive and impactful manner.
Brand: Saran Wrap
Client: DowBrands, Inc.
Agency: Della Femina McNamee, Inc.