Household Supplies & Services

Cleaning products, waxes, detergents, floor-care products, fabric softeners, paper products, domestic services, mowers, fertilizers, lawn care services.

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True Blue

The goal of "all's" "True Blue" advertising campaign is to maintain volume and share for "all" laundry detergent in a climate of steep competitive pressure. In addition, the advertising is intended to improve recall and communication of the brand's advertising, particularly within the keep cleaning dimension, all in the absence of product news. The execution is designed to build on the existing equities of brand heritage, kids and the stain-life mnemonic in a fresh and compelling way.


Brand: all
Client: Lever Brothers Company
Agency: Lintas: New York
Language: English

Scrubbing Bubble- New and Improved

The objective of the "Scrubbing Bubble- New and Improved" campaign was to gain maximum leverage from Dow Bathroom Cleaner's first major product improvement in 20 years. The mission was to take the Down Bathroom Cleaner icon, the "Scrubbing Bubble," and make him work to add momentum to an already vital franchise. The new "Scrubbing Bubble" commercial had to do this without overshadowing the important New/Improved news (+50% stronger), but at the same time garner high recall and awareness. The business goal was to exceed the +5% average annual volume growth the brand has enjoyed for the past five years while gaining at least 0.75 share points in the bathroom clear category during the 1989 introduction of the New/Improved DBC.


Brand: Dow Bathroom Cleaner
Client: Dow Brands, Inc.
Agency: Della Femina, McNamee WCRS, Inc.
Language: English

2020_us_2020_e-5033-212_hero_1 TaskRabbit Task & You Shall Receive
2019_pk_2019_e-186-028_hero_1 Lemon Max Bar Lemon Max "Tu Mera Hero"
2019_mn_2019_121_hero_1 IKEA United Arab Emirates End The Family Drama
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