Household Supplies & Services

Cleaning products, waxes, detergents, floor-care products, fabric softeners, paper products, domestic services, mowers, fertilizers, lawn care services.

FILTER BY:

PROGRAM

Manzil Pe Nazar


Brand: Sonata ACT
Client: Titan Company Ltd
Agency: Titan Company Ltd.

Bradshaw Stain

WE TURNED A STAIN INTO AN AD. We wanted to celebrate America’s #1 detergent – Tide – on America’s biggest stage – the Super Bowl. Knowing viewers would be waiting for a mistake, we wondered… Could we troll the Super Bowl with a stain in the live broadcast? We could! During the Big Game, millions witnessed Terry Bradshaw appear on TV in a stained shirt. Thousands tweeted about the “mistake.” Then Tide claimed the stain with an ad. Tide Pods sales increased 22%, and Tide penetration hit an all-time high.


Brand: Tide
Client: Procter & Gamble
Agency: Saatchi & Saatchi

Cleaner of Your Dreams

To reverse years of decline on the aging Mr. Clean brand, we researched the brand’s past successes and intersected them with today’s household cleaning dynamics. This uncovered the insight, “there’s nothing sexier than a man who cleans”, inspiring the idea “Mr. Clean is the cleaner of your dreams”. Despite being in a highly commoditized category and having a premium price tag, the campaign drove sales for Mr. Clean Liquid Cleaners and Magic Eraser up 3% and 5% respectively – representing a significant lift across 82% of the brand’s overall portfolio.


Brand: Mr. Clean
Client: Procter & Gamble
Agency: Leo Burnett Toronto

2019_pk_2019_e-186-028_hero_1 Lemon Max Bar Lemon Max "Tu Mera Hero"
2018_fr_2018_d2_hero_1 Butagaz Le confort
2018_ec_2018_26_hero_1 Deja Momentos que marcan
Close

Filter by:
+ Add More Filters

To browse winners in this category from previous years