Insurance

Guiding light for your life

Brand: Janashakthi
Client: Janashakthi Insurance PLC
Agency: BBDO Lanka
Language: English

First car bumper

LINK4 fights the lack of engagement, boredom, unattractive product, well founded competition and lack of credibility. Brand’s communication is based on breaking the standards and discrediting cliches of the category. This approach enabled the brand to become TOP 3 of most recognizable brands in 2016, gaining 7% of awareness growth and 37% of sales, upon only 8% growth of the whole market. The overall success is even more spectacular as reached with smaller budget comparing to recent years.

Brand: Link4
Client: Link4
Agency: Brasil
Language: Polish

Guardian of the future

The market is shrinking. Life insurance premiums are 1/3 lower. All players use generic language and address the same, higher middle class. Customers don’t understand the product and don’t trust the insurers. A simple, positive and symbolic message centered around the parent-child relations “here and now” helped to draw the attention of a considerably wider target group to the child’s future instead of the daily expenses. NN reached double-digit growth in premiums and share in a market tumbling to the double-digit tune. New business results were doubly efficient in proportion to the market share – this is where the growth happened.

Brand: Guardian of the future
Client: Nationale-Nederlanden
Agency: PZL
Language: Polish