Insurance
Communications promoting specific products or services related to insurance and the capabilities of financial institutions offering these services.
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2016 SILVER
Allstate Social Savvy Burglar
Every day, people fill social media with seemingly harmless posts. But the more people overshare, the more they put their homes at risk of burglary. So, we decided to use the very media in which oversharing behavior was happening to prove the power of social opportunism and reframe home insurance as protection from this modern risk. The campaign resulted in incredible engagement and awareness in hours, which ultimately helped contribute to a, 18% sales lift on home insurance for the month.
Brand:
Allstate
Client:
Allstate Insurance Company
Agency:
Leo Burnett/Arc
2016 BRONZE
Sorta You Isn't You
People dont like paying for car insurance. Its no wonder the affordable direct-to-consumer insurance category is growing. But relative newbie Esurance is disadvantaged. With less than 1% of the market and a fraction of the budget of competitors, few people think to quote with Esurance. The traditional savings message wouldnt work. We needed to challenge assumptions about insurance altogether. In the modern world, products are personalized to the individual. So why isnt insurance? We showed people it could be; shaping impressions and beating quote goals, all in reduced-budget year.
Brand:
Esurance
Client:
Esurance
Agency:
Leo Burnett/Arc
2015 BRONZE
Bringing Humanity To Health Insurance
Oscar was the new kid on the health insurance block with zero market share, zero awareness, and only 3% of the total marketing spend in the category. But sometimes, starting from the ground up can have its advantages. Instead of going along with the category norms of health insurance, we traded in the corporate language for clarity, the scare tactics for humor, and the bureaucratic process for modern intuition. Our results? 45% awareness among our core audience and 5% total market share at the end of the enrollment period.
Brand:
Oscar Insurance Corporation
Client:
Oscar Insurance Corporation
Agency:
UNTITLED WORLDWIDE
FINALISTS
American Family Insurance
American Family Insurance
Prudential
YOUNG GOD
MetLife
MetLife Small Business
