Leisure & Lifestyle
Recreational, sporting, and camping goods/services and other items/services intended for leisure activity.
In May 2017 only 39% of Ukrainians considered the profession of a teacher to be important, 82% of Ukrainian teachers considered decline of the social status of teachers to be a problem and media spoke about education mainly in the context of outdated methods of teaching. In such circumstances, a young non-profit organization “Osvitoria” for the first time in the country launched Global Teacher Prize Ukraine, which awards the most innovative teachers. To promote the award among Ukrainians and to influence the public perception of the profession, we decided to turn teachers into stars and make them known throughout the country. As a result, the number of Ukrainians who consider the teacher's profession important has increased from 39% to 54% and for the first time in the history of the country the teacher entered the the rating of “Top 100 most influential Ukrainians”.
Agency: Serviceplan Ukraine