Leisure & Lifestyle
Recreational, sporting, and camping goods/services and other items/services intended for leisure activity.
The Nike “Dream Crazy” campaign showed how the brand’s deep belief in the potential of athletes and the power of sport can make an enormous impact on popular culture and in the process drive unprecedented brand relevance and business success. By showing how athletes could not only push themselves in sport, but also begin to change the culture around them, this campaign captivated today's youth generation – and American culture at large.
Client: Nike Inc.