Effie Worldwide

Leisure & Recreation

Recreational, sporting, and camping goods/services and other items/services intended for leisure activity.




Farting fruit breathe new life into Mr. Sketch

How could Mr. Sketch, a largely forgotten coloring brand, make headway in a category dominated by Crayola? The answer: farting fruit. By leveraging the benefit of creativity stimulated by Mr. Sketchs unique scents, we revived a brand that had no marketing support in over 20 years. Mr. Sketch significantly lifted awareness, share and distribution by injecting the Youth Art category with a renewed sense of silly imagination.

  • Brand: Mr. Sketch
  • Client: Newell Rubbermaid
  • Agency: BBH New York

The Replacer

Call of Dutys downloadable content (DLC) business is essential to its future. But for cash-strapped gamers, its the ultimate nice to have. Our job was to reframe DLC in their minds. To make the prospect of new DLC content every bit as exciting as a new game launch. So we created The Replacer. A man who takes on your less kickass obligations so you can get all the DLC time you want. Because blowing off your responsibilities to play DLC is even more fun when you get away with it.

  • Brand: Call of Duty
  • Client: Activision Publishing
  • Agency: 72andSunny

ESPN Fantasy Football. It's Good To Be Commissioner.

ESPN Fantasy Football needed to differentiate their product offering, and saw an opportunity with Commissioners. This target is responsible for signing-up their entire league, but no one was speaking directly to them. Research also indicated that one Commissioner sign-up resulted in, on average, eight additional sign-ups. We seized this opportunity by developing the ESPN Fantasy Football Toolkit, an online experience that gave Commissioners tools to make their job fun and easy. It defined ESPN as the home for Fantasy Commissioners. Our strategy resulted in 19.8% YOY growth, far surpassing our objective, and more importantly, ESPN passed Yahoo! as the #1 Fantasy Football provider.

  • Brand: ESPN
  • Client: ESPN
  • Agency: Wieden+Kennedy
2016_na_2016_441448_hero_1 Bowlmor AMF Bowling Makes Saturday Night More Fun
2016_na_2016_438405_hero_1 Cabela's Camp Cabela's - Disconnect Day
2015_na_2015_9053_hero_1 Sea-Doo Spark Some Fun


To browse winners in this category from previous years