Leisure & Lifestyle

Recreational, sporting, and camping goods/services and other items/services intended for leisure activity.



The Swedish Number

The Swedish Tourist Association has invested in Swedish countryside for 130 years. By 2015 they were on the brink of collapse - memberships had plummeted by 20%. The Swedish Number was a phone number anyone in the world could call and anyone in Sweden could answer. It enabled Swedes to share stories about their country, making them rediscover it themselves. With £0 media investment the Swedish Number was one of the most talked about campaigns of 2016, generating PR value of $146,621,169, and achieving a 5 year ROMI of 6912%.

Brand: Swedish Tourist Association
Client: Swedish Tourist Association
Agency: INGO
Language: English

You never know someone until you dance with them

"“You never know someone until you dance with them"" is the story of a rescue. Just Dance, the most popular dancing video game, once faced a terrible market turnaround and had to reinvent its way of communicating to survive. The Objective: convince older and more demanding new generation console players (Playstation4), that a dancing game to be shared among friends can have an interest that goes beyond a mere game: it helps to know others better. The result: double-digit sales growth on “new gen” consoles in the main European countries."

Client: Ubisoft
Agency: CLM BBDO
Language: English

Quirky Riders: where did they come from? (part 1 & 2)

Brand: Tokio Marine NEWA
Agency: Inspire Advertising
Language: Mandarin

2019_ca_2019_e-178-465_hero_1 Go RVing Bring Back Wildhood
Blog_image ouigo Ouigo let"s go !
Blog_image Olympique de Marseille Om à la folie

Filter by:
+ Add More Filters

To browse winners in this category from previous years