Leisure & Lifestyle
Recreational, sporting, and camping goods/services and other items/services intended for leisure activity.
Call of Dutys downloadable content (DLC) business is essential to its future. But for cash-strapped gamers, its the ultimate nice to have. Our job was to reframe DLC in their minds. To make the prospect of new DLC content every bit as exciting as a new game launch. So we created The Replacer. A man who takes on your less kickass obligations so you can get all the DLC time you want. Because blowing off your responsibilities to play DLC is even more fun when you get away with it.
Brand: Call of Duty
Client: Activision Publishing