Media & Entertainment Companies
TV stations/networks, websites (entertainment, lifestyle, news, trade, etc.), magazines, newspapers, consumer or trade media, radio stations, broadcasters, etc.
In 2018, OkCupid had been all but forgotten. New dating apps like Tinder had redefined the modern dating world as a place of superficiality and swipe for a sex. How do you make yourself relevant again when you don’t offer what people expected from modern dating? The truth is that was a blessing, people were fed up with the lack of depth and looking for deeper connection, something OkCupid has always offered. Our campaign made interesting sexy by subverting Down. To. F##K and resurrected the brand.
Agency: Wieden+Kennedy New York
Scratch Scratchcards in milion ways
Thanks to the implemented communication strategy and selected communication channels, the Scratch the Scratchcards in a Million Ways campaign got a wide coverage and achieved its goals. Acquiring a new customer group resulted in an increase in sales, in 2017 brand’s participation in LOTTO’s portfolio reached 24%. During the campaign, the sales grew by 44% (vs the previous month), and the long-term average monthly sales increased by over 34%. Thanks to the strengthening of the image, the increase in the brand recall was higher than expected (from 36% to 43%).
Brand: Scratchcards LOTTO
Client: Totalizator Sportowy