Media & Entertainment Companies

TV stations/networks, websites (entertainment, lifestyle, news, trade, etc.), magazines, newspapers, consumer or trade media, radio stations, broadcasters, etc.



The Truth Is Worth It

With journalism under threat, both politically and economically, The New York Times needed to demonstrate why its journalism is essential and deserves support. We uncovered a latent truth: when readers who expect news to be free understand what it takes for us to pursue the truth, they understand why it’s worth paying for. The resulting campaign captivated audiences through storytelling, shifted perception of the value of journalism, and inspired action by adding new subscribers, ensuring that The Times can pursue its vital mission as a healthy 21st century business.

Brand: The New York Times
Client: The New York Times
Agency: Droga5
Language: English

Hulu Sellouts

The streaming wars have arrived, and subscriber acquisition is a war of attrition. Cord cutting is skyrocketing, but sports fans, a massive and valuable opportunity group, are still watching the same way they’ve been for 70 years—on cable. So, how did Hulu change an ingrained behavior AND outshine Big Tech billions? Reinvent athlete endorsement and celebrate our athletes proudly admitting they are doing it for the money. And it helped drive 3x our 2019 projected subscriber goals.

Brand: Hulu
Client: Hulu
Agency: Big Family Table
Language: English

The launch of new TV series House Arrest

The most challenging and difficult task was not to just raise awareness of the new TV series, “House Arrest”, but to build up the connection between the new project and the new online platform, TNT-Premier, in the viewers’ minds, as they were used to the fact that everything that is promoted on TNT is shown on TNT. 

Client: TNT Broadcasting Network
Language: English, Russian

2020_us_2020_e-5267-776_hero_1 Samsung Mobile Samsung & NBCUniversal Takeover
2020_us_2020_e-5414-381_hero_1 Vimeo Vimeo Can Help
2019_sg_2019_18_hero_1 History Channel ‘DRAMABAIT’ CAM

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