Media & Entertainment Companies

TV stations/networks, websites (entertainment, lifestyle, news, trade, etc.), magazines, newspapers, consumer or trade media, radio stations, broadcasters, etc.

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Nayi Soch


Brand: Star Plus
Client: Star India Pvt. Ltd.
Agency: Ogilvy & Mather Group, India

Scratch Scratchcards in milion ways

Thanks to the implemented communication strategy and selected communication channels, the Scratch the Scratchcards in a Million Ways campaign got a wide coverage and achieved its goals. Acquiring a new customer group resulted in an increase in sales, in 2017 brand’s participation in LOTTO’s portfolio reached 24%. During the campaign, the sales grew by 44% (vs the previous month), and the long-term average monthly sales increased by over 34%. Thanks to the strengthening of the image, the increase in the brand recall was higher than expected (from 36% to 43%).


Brand: Scratchcards LOTTO
Client: Totalizator Sportowy
Agency: Grupa Me & My Friends

The Truth is Hard to Find

In 2017, with misinformation rampant, The New York Times needed to demonstrate they were an unbiased news source worth paying for. It became clear that The Times’ dogged dedication to uncovering hard truths made it invaluable during these unsettled times. The resulting campaign "The Truth Is ...." worked hard at every level: it put The Times at the center of the conversation about the role of a free press, positioned it as trusted source for deeply-reported journalism, and resulted in the best quarter for subscriber growth in the NYT’s history. 


Brand: The New York Times
Client: The New York Times
Agency: Droga5

2018_in_2018_58_hero_1 Sony Max 10 Saal Aapke Naam - An ode to the diverse fans of IPL
Blog_image METRO CASH & CARRY UKRAINE METRO keeps prices fit
2017_ar_2017_54_hero_1 Fox HDP
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