Media & Entertainment Companies

TV stations/networks, websites (entertainment, lifestyle, news, trade, etc.), magazines, newspapers, consumer or trade media, radio stations, broadcasters, etc.



Nayi Soch

Brand: Star Plus
Client: Star India Pvt. Ltd.
Agency: Ogilvy & Mather Group, India

Scratch Scratchcards in milion ways

Thanks to the implemented communication strategy and selected communication channels, the Scratch the Scratchcards in a Million Ways campaign got a wide coverage and achieved its goals. Acquiring a new customer group resulted in an increase in sales, in 2017 brand’s participation in LOTTO’s portfolio reached 24%. During the campaign, the sales grew by 44% (vs the previous month), and the long-term average monthly sales increased by over 34%. Thanks to the strengthening of the image, the increase in the brand recall was higher than expected (from 36% to 43%).

Brand: Scratchcards LOTTO
Client: Totalizator Sportowy
Agency: Apella

The Truth is Hard to Find

In 2017, with misinformation rampant, The New York Times needed to demonstrate they were an unbiased news source worth paying for. It became clear that The Times’ dogged dedication to uncovering hard truths made it invaluable during these unsettled times. The resulting campaign "The Truth Is ...." worked hard at every level: it put The Times at the center of the conversation about the role of a free press, positioned it as trusted source for deeply-reported journalism, and resulted in the best quarter for subscriber growth in the NYT’s history. 

Brand: The New York Times
Client: The New York Times
Agency: Droga5

2019_sg_2019_18_hero_1 History Channel ‘DRAMABAIT’ CAM
2019_us_2019_e-4353-738_hero_1 The Wall Street Journal Selling WSJ to a Generation Raised on Free
2019_us_2019_e-3657-458_hero_1 PBS The Vietnam War Campaign

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