Office & Delivery
Delivery: Overnight delivery, package tracking, international service, etc. Office:Printers, copiers, supplies, office furniture, etc.
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PROGRAM
2020 BRONZE
Delivering Hope
In 2016, USPS’s -44 net sentiment score clearly indicated Americans weren’t happy with us. We needed to regain the love lost. We noticed that although people were disappointed with USPS, they loved their mail carriers for their thoughtfulness and generosity. We realized USPS could extend the humanity of its carriers to the entire brand. So we used Operation Santa to make children’s wishes come true, showing USPS’s human side, driving a 115% increase in net sentiment.
Brand:
United States Postal Service
Client:
United States Postal Service
Agency:
MRM New York
Language:
English
2017 GOLD
The Co-Worker Collection
Let's be honest, when you think holiday shopping, we bet you don't think, Office Depot Office Max! Don't worry - it wasn't a destination anyone considered during the Holidays. During a time when no one thought of us, "The Co-Worker Collection" transformed the tradition of office gifting by bringing in 14% new customers, doubling our sales goals, and solving an untouched human truth all while spreading some passive aggressive cheer. ?
Brand:
Office Depot OfficeMax
Client:
Office Depot OfficeMax
Agency:
McCann New York
Language:
English
2017 BRONZE
Your Business Becomes Our Business
As mail revenue steadily declines, e-commerce package delivery represents the future for USPS. But only 38 percent of medium businesses agreed, USPS wants to help me grow my business. This disconnect with mid-sized growing businesses prevented us from making the most of the e-commerce boom. Here is how we used USPS' ubiquitous trucks to demonstrate to growing businesses we are on their side.
Brand:
United States Postal Service
Client:
United States Postal Service
Agency:
McCann New York
Language:
English
FINALISTS
United States Postal Service
USPS Delivers
United States Postal Service
The Biggest Gift
HP
HP The Wolf
