Office & Delivery

Delivery: Overnight delivery, package tracking, international service, etc. Office: Printers, physical servers, fax machines, copiers, supplies, office furniture, etc.

2017 GOLD

The Co-Worker Collection

Let's be honest, when you think holiday shopping, we bet you don't think, “Office Depot Office Max!” Don't worry - it wasn't a destination anyone considered during the Holidays.  During a time when no one thought of us, "The Co-Worker Collection" transformed the tradition of office gifting by bringing in 14% new customers, doubling our sales goals, and solving an untouched human truth – all while spreading some passive aggressive cheer.  ?

• Brand: Office Depot OfficeMax
• Client: Office Depot OfficeMax
• Agency: McCann New York

2017 BRONZE

Your Business Becomes Our Business

As mail revenue steadily declines, e-commerce package delivery represents the future for USPS. But only 38 percent of medium businesses agreed, “USPS wants to help me grow my business”. This disconnect with mid-sized growing businesses prevented us from making the most of the e-commerce boom. Here is how we used USPS' ubiquitous trucks to demonstrate to growing businesses we are on their side. 

• Brand: United States Postal Service
• Client: United States Postal Service
• Agency: McCann New York

2016 BRONZE

UPS: United Problem Solvers

By inviting people to bring UPS their problems, whatever they may be, we challenged entrenched perceptions of this historic brand. Instead of being a shipping company bought by shipping managers, we positioned UPS as a problem-solving company, enabling it to engage senior decision makers, seek higher-value accounts and boost sales and consideration in the growing export and supply chain markets. The campaign significantly shifted key metrics in this utilitarian and low-interest category by putting UPS' human capital, rather than its logistics network, front and center.

• Brand: UPS
• Client: UPS
• Agency: Ogilvy & Mather

FINALISTS

United States Postal Service USPS Delivers

HP HP The Wolf

United States Postal Service USPS Holiday: Whatever It Takes