Office & Delivery

Delivery: Overnight delivery, package tracking, international service, etc. Office:Printers, copiers, supplies, office furniture, etc.

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2017 GOLD

The Co-Worker Collection

Let's be honest, when you think holiday shopping, we bet you don't think, Office Depot Office Max! Don't worry - it wasn't a destination anyone considered during the Holidays. During a time when no one thought of us, "The Co-Worker Collection" transformed the tradition of office gifting by bringing in 14% new customers, doubling our sales goals, and solving an untouched human truth all while spreading some passive aggressive cheer. ?

Brand: Office Depot OfficeMax
Client: Office Depot OfficeMax
Agency: McCann New York

2017 BRONZE

Your Business Becomes Our Business

As mail revenue steadily declines, e-commerce package delivery represents the future for USPS. But only 38 percent of medium businesses agreed, USPS wants to help me grow my business. This disconnect with mid-sized growing businesses prevented us from making the most of the e-commerce boom. Here is how we used USPS' ubiquitous trucks to demonstrate to growing businesses we are on their side.

Brand: United States Postal Service
Client: United States Postal Service
Agency: McCann New York

2016 BRONZE

UPS: United Problem Solvers

By inviting people to bring UPS their problems, whatever they may be, we challenged entrenched perceptions of this historic brand. Instead of being a shipping company bought by shipping managers, we positioned UPS as a problem-solving company, enabling it to engage senior decision makers, seek higher-value accounts and boost sales and consideration in the growing export and supply chain markets. The campaign significantly shifted key metrics in this utilitarian and low-interest category by putting UPS' human capital, rather than its logistics network, front and center.

Brand: UPS
Client: UPS
Agency: Ogilvy & Mather