Office & Delivery

Delivery: Overnight delivery, package tracking, international service, etc. Office:Printers, copiers, supplies, office furniture, etc.

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UPS: United Problem Solvers

By inviting people to bring UPS their problems, whatever they may be, we challenged entrenched perceptions of this historic brand. Instead of being a shipping company bought by shipping managers, we positioned UPS as a problem-solving company, enabling it to engage senior decision makers, seek higher-value accounts and boost sales and consideration in the growing export and supply chain markets. The campaign significantly shifted key metrics in this utilitarian and low-interest category by putting UPS' human capital, rather than its logistics network, front and center.


Brand: UPS
Client: UPS
Agency: Ogilvy & Mather
Language: English

Wishes Delivered

The 2013 holiday season wasnt great for UPS. The combination of bad weather and last-minute e-commerce orders pushed the network past its limits. The public wasnt pleased, and took to social media to vent their dissatisfaction. In 2014, we needed to build up goodwill, and regain our position as a source of holiday cheer. We solicited holiday wishes from around the country, and granted them some big, some small, some truly magical. Social sentiment shifted to positive, and one very special wish went viral, garnering 45 million views!


Brand: UPS
Client: UPS
Agency: Ogilvy & Mather
Language: English

UPS: We Love Logistics

UPS saw an opportunity to grow amongst small and medium businesses. These companies aspired to be bigger. They required a business partner, not just a shipper, to help them grow, expand across borders, serve customers better, be more efficient and productive. We uncovered a simple insight; success in business is about more than just shipping, its about managing logistics and nobody does that better than UPS. The We Love Logistics campaign redefined the value of what UPS could do, positioning UPS as a strategic partner to small and medium companies.


Brand: UPS
Client: UPS
Agency: Ogilvy & Mather
Language: English

2020_us_2020_e-4798-114_hero_1 United States Postal Service USPS Delivers
2019_us_2019_e-4013-077_hero_1 United States Postal Service The Biggest Gift
2018_na_2018_e-2669-899_hero_1 HP HP The Wolf
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