Fresh, packaged and frozen foods both regular and diet/light.
Anything for Baby
Over the past decade, Gerber, the most famous face in the baby aisle, was blindsided by the biggest revolution in baby food ever. As moms clamored for healthier options for their little ones, Gerber’s food credentials were questioned, and the brand was left looking more out-of-touch than iconic. Gerber rose to the challenge with far more than a campaign. “Anything for Baby” was a rallying cry that transformed the whole brand, shattering moms’ expectations and reversing close to a decade-long slide in sales and market share.
Agency: Terri & Sandy
Everything changes for the better Nemoloko
In Russia milk is traditionally considered as an element of a healthy lifestyle. How to overcome the psychological barrier and become a product of daily consumption in a country which likes ordinary milk? Assessing the potential of the market, “Sady Pridonya” company decided to create Russia's first brand of plant drink made from oats one of the most familiar cereal for Russian consumers. At the end of 2018, Nemoloko became the No. 1 brand in the market of dairy alternatives in Russia, with a market share of 54.4% in terms of volume * * According to Scantrack AC Nielsen
Client: Sady Pridonia