Fresh, packaged and frozen foods both regular and diet/light.
Oh Henry! 4:25
In 2017, millennial Canadians were only driving 7.7% of all Oh Henry! sales. To improve share among millennials, the brand decided to create a new, limited edition variant to relieve a specific hunger popular among the target, the munchies (cannabis induced hunger). The creation of Oh Henry! 4:25 achieved a 0.4 pt lift in household penetration among millennials, an expedited return to 2016 levels all while avoiding cannibalization of Oh Henry!. Additionally, the campaign generated 69 million earned media impressions and improved all measured brand health metrics.
Brand: Oh Henry! 4:25
Client: The Hershey Company Canada
BullSh*t Free Eggs
"Cage-free eggs" sure sound nice. And egg-lovers agreed. By 2017, “cage-free” was a $600 million dollar industry. But cage-free hens live their entire lives indoors, with about 1 sq ft of space per hen. Egg buyers had been seriously duped into thinking they were buying the gold standard in eggs. Vital Farms and their pasture-raised eggs took aim at cage-free with “Bullsh*t-Free Eggs.” We were able to lift Vital Farms’ sales, steal share from cage-free, and welcome a new audience. Vital Farms eggs aren’t cage-free, they’re bullsh*t-free.
Brand: Vital Farms
Client: Vital Farms
Lidl Grill & Chill Drill
Komunikacijska platforma Lidl Grill & Chill Drill na konzistentan, zabavan i autentičan način objedinjuje Lidl brend vrijednosti kroz Lidlovu školu roštiljanja: koncept roštiljanja i opuštanja kroz suočavanje 2 zabavna karaktera. Rast prodaje kategorije, značajan pomak u percepciji - rast preferencije i porast svih image indikatora vezanih za kvalitetu, svježinu, širinu izbora te zanimljivu ponudu su čvrsti pokazatelji da je Lidl uspio izgraditi bolji i zabavniji odnos s potrošačima. Kampanja je nadmašila sve poslovne, marketinške i medijske ciljeve u kategoriji koja je godinama predstavljala za Lidl velik izazov.
Brand: Lidl Hrvatska
Client: Lidl Hrvatska
Agency: Real Grupa