Fresh, packaged and frozen foods both regular and diet/light.
Time to Grow. Time to Speak.
How to grow if you're a leader of a stagnating category? How to grow during FIFA World cup if you're neither its sponsor, nor linked with football? We knew Russians would do literally anything for their foreign guests. Even if it requires speaking English. Orbit launched “Time to speak” campaign and inspired Russians to speak English “from ze haart”. It was Time to Shine for the country! The results exceeded expectations: Orbit sales +16,5%/+16,8% (value/volume); category sales +5,7%/+17,3% (value/volume).
Client: Mars LLC
Agency: BBDO Moscow
Language: English, Russian
How Abbotts Village Bakery became a breadwinner
We’ll be upfront. This isn’t a paper about the effectiveness of advertising alone. Although we can, and have, isolated its sizeable impact. This is a story about what happens when you take the modern marketing maxim “everything communicates” seriously.
Making Abbott’s Village Bakery a breadwinner.
Brand: Abbotts Village Bakery
Client: George Weston Foods
Oh Henry! 4:25
In 2017, millennial Canadians were only driving 7.7% of all Oh Henry! sales. To improve share among millennials, the brand decided to create a new, limited edition variant to relieve a specific hunger popular among the target, the munchies (cannabis induced hunger). The creation of Oh Henry! 4:25 achieved a 0.4 pt lift in household penetration among millennials, an expedited return to 2016 levels all while avoiding cannibalization of Oh Henry!. Additionally, the campaign generated 69 million earned media impressions and improved all measured brand health metrics.
Brand: Oh Henry! 4:25
Client: The Hershey Company Canada