Food

Fresh, packaged and frozen foods both regular and diet/light.

FILTER BY:

PROGRAM

BullSh*t Free Eggs

"Cage-free eggs" sure sound nice. And egg-lovers agreed. By 2017, “cage-free” was a $600 million dollar industry. But cage-free hens live their entire lives indoors, with about 1 sq ft of space per hen. Egg buyers had been seriously duped into thinking they were buying the gold standard in eggs. Vital Farms and their pasture-raised eggs took aim at cage-free with “Bullsh*t-Free Eggs.” We were able to lift Vital Farms’ sales, steal share from cage-free, and welcome a new audience. Vital Farms eggs aren’t cage-free, they’re bullsh*t-free.


Brand: Vital Farms
Client: Vital Farms
Agency: Preacher
Language: English

Lidl Grill & Chill Drill

Komunikacijska platforma Lidl Grill & Chill Drill na konzistentan, zabavan i autentičan način objedinjuje Lidl brend vrijednosti kroz Lidlovu školu roštiljanja: koncept roštiljanja i opuštanja kroz suočavanje 2 zabavna karaktera. Rast prodaje kategorije, značajan pomak u percepciji - rast preferencije i porast svih image indikatora vezanih za kvalitetu, svježinu, širinu izbora te zanimljivu ponudu su čvrsti pokazatelji da je Lidl uspio izgraditi bolji i zabavniji odnos s potrošačima. Kampanja je nadmašila sve poslovne, marketinške i medijske ciljeve u kategoriji koja je godinama predstavljala za Lidl velik izazov.


Brand: Lidl Hrvatska
Client: Lidl Hrvatska
Agency: Real Grupa
Language: Croatian

La Motivación se Pega

Impactada en ventas y con una fuerte competencia, Galletas Hatuey tenía el doble desafío de crear una campaña que generara ventas y a la vez ayudara a rejuvenecer la marca. A través de stickers premiados o con mensajes de motivación dentro de los empaques, ayudamos a nuestro target dándoles ese impulso diario que buscaban para lograr sus metas . Como resultado durante la promoción incrementamos las ventas un +21% vs el 2016, +11pp vs el objetivo, provocando reacciones positivas y llenando el país de stickers de “La Motivación se Pega”.


Brand: Galletas Hatuey
Client: Molinos Modernos
Agency: Ogilvy
Language: Spanish

2020_us_2020_e-4629-761_hero_1 Heinz Ketchup Mahomes 57
2020_us_2020_e-4723-064_hero_1 Kerrygold Music Behind the Recipes
2020_us_2020_e-5313-900_hero_1 Frank's RedHot Frank's RedHot Puts Its s#!t on the Super Bowl
Close

Filter by:
+ Add More Filters

To browse winners in this category from previous years