Food
Fresh, packaged and frozen foods both regular and diet/light.
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2019 BRONZE
BullSh*t Free Eggs
"Cage-free eggs" sure sound nice. And egg-lovers agreed. By 2017, “cage-free” was a $600 million dollar industry. But cage-free hens live their entire lives indoors, with about 1 sq ft of space per hen. Egg buyers had been seriously duped into thinking they were buying the gold standard in eggs. Vital Farms and their pasture-raised eggs took aim at cage-free with “Bullsh*t-Free Eggs.” We were able to lift Vital Farms’ sales, steal share from cage-free, and welcome a new audience. Vital Farms eggs aren’t cage-free, they’re bullsh*t-free.
Brand:
Vital Farms
Client:
Vital Farms
Agency:
Preacher
Language:
English
2019 BRONZE
Lidl Grill & Chill Drill
Komunikacijska platforma Lidl Grill & Chill Drill na konzistentan, zabavan i autentičan način objedinjuje Lidl brend vrijednosti kroz Lidlovu školu roštiljanja: koncept roštiljanja i opuštanja kroz suočavanje 2 zabavna karaktera. Rast prodaje kategorije, značajan pomak u percepciji - rast preferencije i porast svih image indikatora vezanih za kvalitetu, svježinu, širinu izbora te zanimljivu ponudu su čvrsti pokazatelji da je Lidl uspio izgraditi bolji i zabavniji odnos s potrošačima. Kampanja je nadmašila sve poslovne, marketinške i medijske ciljeve u kategoriji koja je godinama predstavljala za Lidl velik izazov.
Brand:
Lidl Hrvatska
Client:
Lidl Hrvatska
Agency:
Real Grupa
Language:
Croatian
2019 BRONZE
La Motivación se Pega
Impactada en ventas y con una fuerte competencia, Galletas Hatuey tenía el doble desafío de crear una campaña que generara ventas y a la vez ayudara a rejuvenecer la marca. A través de stickers premiados o con mensajes de motivación dentro de los empaques, ayudamos a nuestro target dándoles ese impulso diario que buscaban para lograr sus metas . Como resultado durante la promoción incrementamos las ventas un +21% vs el 2016, +11pp vs el objetivo, provocando reacciones positivas y llenando el país de stickers de “La Motivación se Pega”.
Brand:
Galletas Hatuey
Client:
Molinos Modernos
Agency:
Ogilvy
Language:
Spanish
FINALISTS
Heinz Ketchup
Mahomes 57
Kerrygold
Music Behind the Recipes
Frank's RedHot
Frank's RedHot Puts Its s#!t on the Super Bowl
