Pet Care
Animal food, veterinary and boarding services, breeders.
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2018 BRONZE
Feed the good
FEED THE GOOD. In order to compete in a declining category and resist a price war, PEDIGREE needed to build meaning into its brand. Its “Feed the Good” campaign is based on the simple, yet universal insight that dogs make us better people. “Feed the Good” taps into poignant societal themes, calling attention to the way dogs affect people’s attitudes and behavior for the better, and the role PEDIGREE® plays in feeding a dog’s good nature. With this idea PEDIGREE grew an incredible 4.8% while its competition declined.
- Brand: Pedigree
- Client: Mars, Inc.
- Agency: BBDO New York
2016 SILVER
A story about a puppy who became a member of a large family
- Brand: Foresto
- Client: BAYER
- Agency: FUSE BBDO
FINALISTS
Cesar
Woman's Best Friend Too
Nutro
Feed Clean Gives Life To Dying Brand
Pedigree
Feed the Good
