Pet Care

Animal food, veterinary and boarding services, breeders.

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Feed the good

FEED THE GOOD.  In order to compete in a declining category and resist a price war, PEDIGREE needed to build meaning into its brand.  Its “Feed the Good” campaign is based on the simple, yet universal insight that dogs make us better people. “Feed the Good” taps into poignant societal themes, calling attention to the way dogs affect people’s attitudes and behavior for the better, and the role PEDIGREE® plays in feeding a dog’s good nature. With this idea PEDIGREE grew an incredible 4.8% while its competition declined.


Brand: Pedigree
Client: Mars, Inc.
Agency: BBDO New York

Proud


Brand: Pedigree
Client: EFFEM Mexico / MARS Petcare
Agency: BBDO Mexico

A story about a puppy who became a member of a large family


Brand: Foresto
Client: BAYER
Agency: FUSE BBDO

2018_na_2018_e-2605-098_hero_1 Nutro Feed Clean Gives Life To Dying Brand
2018_na_2018_e-2590-870_hero_1 Cesar Woman's Best Friend Too
2017_na_2017_e-1282-955_hero_1 Pedigree Feed the Good
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