Pet Care

Animal food, veterinary and boarding services, breeders.



Bart and Pookie

The Scoop Away marketing campaign grew both the brand's market share and that of the clumping segment of the cat litter category while keeping better-funded brand names well behind. By leveraging its insight into the cat owner, Scoop Away continued to be the brand more clumping litter users turn to, especially those who are most concerned about how they care for their cats. Scoop Away now enjoys the highest dollar share of any cat litter brand in the category, setting the stage for increased trade support and continued consumer loyalty.

Brand: Scoop Away
Client: A&M Products, Inc.
Agency: McCann-Erickson New York
Language: English

Small Colorful Bird

Client: Kal Kan
Agency: D'Arcy Masius Benton & Bowles
Language: English

Jerky Introduction

Brand: Kibble 'N Bits
Client: Quaker Oats Company
Agency: J. Walter Thompson
Language: English

2020_us_2020_e-5138-942_hero_1 Pedigree Dentastix SelfieSTIX: Making it easier to get close-ups with your dog
2019_us_2019_e-4452-293_hero_1 Purina Success Starts Before
2018_na_2018_e-2605-098_hero_1 Nutro Feed Clean Gives Life To Dying Brand

Filter by:
+ Add More Filters

To browse winners in this category from previous years