Real Estate

Real estate websites, brokers, homes, rentals, condos, malls, etc.  Both commercial & residential real estate.

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Tested by the Market

Asbestos cement shingles (“shifer”) had been taking the lion share of roofing material market for nearly a century. But last ten years its position faltered. We needed to remind consumers about “shifer” and remove consumption barriers. We created a universal brand for different asbestos plants product and common communication platform – website “shifer.rf”. Two staged campaign appealed to rational and emotional motives and directed potential buyers to website. Within a single key message, different creative and media strategies were created focused on different target audiences. Sales increased by 27% amidst market contraction.

  • Brand: Shifer.rf
  • Client: Chrysotile Association
  • Agency: Liberty Marketing Bureau
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Socovesa, Todo es Diseño

  • Brand: Socovesa
  • Client: Socovesa
  • Agency: Opendor
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Odnodvushki (a combination of two Russian words odnushka - one-room apartment and dvushka – two-room apartment)

  • Brand: Sibacademstroy (Brusnika. Novosibirsk)
  • Client: Sibacademstroy (Brusnika. Novosibirsk)
  • Agency: Deltaplan
2017_na_2017_e-1436-832_hero_1 National Association of Realtors Real Estate Phil's-osophies
2015_na_2015_9130_hero_1 Zillow Find Your Way Home
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