Effie Worldwide

Real Estate

Real estate websites, brokers, homes, rentals, condos, malls, etc.  Both commercial & residential real estate.

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Video

Find Your Way Home

In the online real estate category there is a race for leadership. In their effort to claim top positioning, Zillow wanted to be the first to launch a campaign led by TV that highlighted rational benefits in ways that emphasized their emotional impact in the home-shopping process. Find Your Way Home surpassed all immediate business goals and established an emotional high ground for the category. Because in reality people aren't just looking for a home; they are looking for a place for their life to happen.

  • Brand: Zillow
  • Client: Zillow, Inc.
  • Agency: Deutsch LA
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Video
Pdf

Agents of Change

As the housing market went from a boom to a transition market, Century 21 needed a campaign to break through the clutter, increase brand awareness measures over Re/Max, and boost the amount of traffic to century21.com as well as the number of consumer leads to the system of affiliated brokers. Agents of Change was a rallying cry for the organization by presenting realistic and emotional situations. The campaign resulted in 46% brand awareness increase, improved visitor traffic to century21.com, and increased consumer leads ranging from 185% to 224% for the entire system of brokers.

  • Brand: Century 21
  • Client: Century 21
  • Agency: mcgarrybowen
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Pdf

The Secret Coast

The campaign entitled The Secret Coastwas developed for Centex Destination Properties: Pointe West as a means to reenergize consumer interest, as well as neutralize low perceptions of its location in Galveston, TX. The campaign exceeded objectives in lead generation.

  • Brand: Pointe West
  • Client: Centex Destination Properties
  • Agency: Firehouse
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