Real estate websites, brokers, homes, rentals, condos, malls, etc. Both commercial & residential real estate.
Tested by the Market
Asbestos cement shingles (“shifer”) had been taking the lion share of roofing material market for nearly a century. But last ten years its position faltered. We needed to remind consumers about “shifer” and remove consumption barriers. We created a universal brand for different asbestos plants product and common communication platform – website “shifer.rf”. Two staged campaign appealed to rational and emotional motives and directed potential buyers to website. Within a single key message, different creative and media strategies were created focused on different target audiences. Sales increased by 27% amidst market contraction.
Client: Chrysotile Association
Agency: Liberty Marketing Bureau