Restaurants

Quick Service, casual dining, mid-scale, white table cloth and other restaurants.

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Moldy Whopper

The fast food industry’s reputation is built on artificiality. Over the last five years, Burger King had been working hard to shatter this perception, ridding our food of artificial sources. By 2020, we'd finally achieved a 100% real version of the Whopper. To break from the industry’s bad reputation, we’d confront people with something undeniable: REAL food shouldn’t last forever. Moldy Whopper did just that, breaking all the rules in food advertising. Our bold move paid off: Quality ingredient perception: +26% Visitation consideration: +22.8% Whopper sales: +14% Total impressions: 2.9B


Brand: Burger King
Client: Restaurant Brands International
Agency: INGO Stockholm
Language: English

#ChickenWars

How many social campaigns with no paid media earn $113.5 million worth of media and lead to 13% same-store sales growth and an additional $1 billion in system-wide sales for the year? It doesn’t happen by chance. We set out to make Popeyes Chicken Sandwich wildly famous. And our “instant” success was a year in the making as we market-tested our sandwich and cultivated our fanbase, particularly among Black Twitter, a highly influential, hyper-creative group of Twitter users. When our moment came, we knew exactly what to tweet start #ChickenWars.


Brand: Popeyes Louisiana Kitchen
Client: Restaurant Brands International
Agency: GSD&M
Language: English

Ring King

With competitors investing big media dollars to reign supreme in the delivery space, we needed to innovate to launch Burger King’s Uber Eats partnership. That’s where the Ring doorbell camera came in. By having the King himself make hundreds of deliveries to homes with Ring doorbell cameras, we hacked how people use their cameras and turned the front door into a content creator that moved the needle. We doubled conversation about Burger King delivery and drove Uber Eats sales growth by 93% with just $300K.


Brand: Burger King
Client: Restaurant Brands International
Agency: MullenLowe U.S.
Language: English

2021_uk_2021_e-602-197_hero_1 KFC UK&I KFC: Delivering growth in the face of 40m new competitors.
2021_uk_2021_e-616-585_hero_1 Subway Equally Delicious Balls for All
2021_us_2021_e-6245-419_hero_1 Dunkin' Dunkin’ “All the Fall Things” 2020
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