Restaurants
Quick Service, casual dining, mid-scale, white table cloth and other restaurants.
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PROGRAM
2018 GOLD
2018 GOLD
Big Mac Craving
With hip new burger joints popping up over the GCC, our young foodies were forgetting about the delicious taste of a Big Mac. On their 50th anniversary, Big Mac was ready to regain it's McLovin'. Hinged on the craving for a Big Mac everyone has the moment they think of it, we created the Big Mac Character. A representation of that voice in your head begging you to satisfy your taste buds. The campaign saw immediate success with Big Mac sales doubling and restaurant visits quadrupling
Brand:
McDonald's
Client:
McDonald’s GCC Co-Op Partners Inc.
Agency:
Leo Burnett
2018 BRONZE
Sorry Not Sorry
If there is one trend in recent years that has disrupted categories, travelled countries and been on every other marketing brief- it’s on healthy living and eating. This is a story about how KFC’s temptation to introduce “healthy chicken” was thankfully tempered by an understanding that it’s more effective to crack open the health hype than it is to join in. By studying frustrations against our junk cravings, KFC introduced their most sinful dish; write one of the spiciest sales stories to proudly bring out inner glutton among disciplined Singaporeans.
Brand:
KFC
Client:
KFC Singapore
Agency:
Ogilvy & Mather Singapore
FINALISTS
McDonald's
The Frork for Signature Crafted Recipes
Taco Bell
La Era Tacominati
McDonald's GCC
Big Tasty Online Challenge
