Restaurants

Quick Service, casual dining, mid-scale, white table cloth and other restaurants.

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Big Mac Craving

With hip new burger joints popping up over the GCC, our young foodies were forgetting about the delicious taste of a Big Mac. On their 50th anniversary, Big Mac was ready to regain it's McLovin'. Hinged on the craving for a Big Mac everyone has the moment they think of it, we created the Big Mac Character. A representation of that voice in your head begging you to satisfy your taste buds. The campaign saw immediate success with Big Mac sales doubling and restaurant visits quadrupling


Brand: McDonald's
Client: McDonald’s GCC Co-Op Partners Inc.
Agency: Leo Burnett

Sorry Not Sorry

If there is one trend in recent years that has disrupted categories, travelled countries and been on every other marketing brief- it’s on healthy living and eating. This is a story about how KFC’s temptation to introduce “healthy chicken” was thankfully tempered by an understanding that it’s more effective to crack open the health hype than it is to join in. By studying frustrations against our junk cravings, KFC introduced their most sinful dish; write one of the spiciest sales stories to proudly bring out inner glutton among disciplined Singaporeans.


Brand: KFC
Client: KFC Singapore
Agency: Ogilvy & Mather Singapore

KFC – The Duo of Two Generations’ Idols

In 1988, KFC entered China market, meanwhile The Little Tigers debuted becoming the most popular idol group in Asia. In 2018, KFC has already become a leader in the industry, while TFboys becomes an influential Chinese idol group. In the past 30 years, KFC witnessed great changes both in China market and people's lives. During the new year, with one classic song "love" sung by two idol groups, KFC recalls the memory of two generations and brings them back to KFC for the taste that never changed in 30 years.


Brand: KFC
Client: Yum! China
Agency: Isobar China Group

2019_us_2019_e-3693-574_hero_1 Burger King Turning Their Tweets Against Them
2019_us_2019_e-4224-309_hero_1 McDonald's World Cup
2019_us_2019_e-4227-072_hero_1 McDonald’s Grandma Has A Life
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