Restaurants

Quick Service, casual dining, mid-scale, white table cloth and other restaurants.

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Ring King

With competitors investing big media dollars to reign supreme in the delivery space, we needed to innovate to launch Burger King’s Uber Eats partnership. That’s where the Ring doorbell camera came in. By having the King himself make hundreds of deliveries to homes with Ring doorbell cameras, we hacked how people use their cameras and turned the front door into a content creator that moved the needle. We doubled conversation about Burger King delivery and drove Uber Eats sales growth by 93% with just $300K.


Brand: Burger King
Client: Restaurant Brands International
Agency: MullenLowe U.S.
Language: English

Delay Your Way

How could Burger King drive efficient sales during the holidays? By making the awful experience of holiday travel go a little bit more “your way.” “Delay Your Way” geotargeted airports and exchanged delayed holiday flights for a free burger—only through the BK App. Our savage $67K social media and CRM campaign turned letdowns into downloads, loyalty, and sales for BK, because the best time to deepen affinity with your customers is when they’ve been let down by someone else’s brand.


Brand: Burger King
Client: Restaurant Brands International
Agency: MullenLowe U.S.
Language: English

Michelin Impossible

Australians gave KFC credit for making ‘great tasting food’, but not good quality food. And when we tried to tell them our food was good quality, they didn’t believe us. So how did we get our food to receive the credit it genuinely deserved? By ditching traditional media and undertaking an impossible task - a mission to get KFC a Michelin Star, the greatest signifier of restaurant quality there is. The mission received media coverage worldwide, improved perceptions of KFC’s food quality, and achieved an ROI of 16.2 to 1.


Brand: KFC Australia
Client: KFC Australia
Agency: Ogilvy Australia
Language: English

2021_uk_2021_e-602-197_hero_1 KFC UK&I KFC: Delivering growth in the face of 40m new competitors.
2021_uk_2021_e-616-585_hero_1 Subway Equally Delicious Balls for All
2021_us_2021_e-6245-419_hero_1 Dunkin' Dunkin’ “All the Fall Things” 2020
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