Quick Service, casual dining, mid-scale, white table cloth and other restaurants.
Boston Market, whose traditional franchise was dinner, needed a dramatic effort to build their lunch daypart against the fast-food giants. Our whimsical "Eat Something!" campaign blasted the pretentiousness that the target audience railed against, and significantly boosted daily per-store sandwich sales in the process.
Brand: Boston Market
Client: Boston Chicken, Inc.
Agency: Suissa Miller Advertising
BIG KING Introduction
In 1997, Burger King laid the groundwork to launch the BIG KING -- a bigger, better Big Mac, with the goal of increasing its share of heavy users at McDonald's expense. Just weeks before the introduction, the USDA announced the largest beef recall in U.S. history and implicated a key Burger King supplier. Amidst widespread consumer panic regarding the safety of its burgers, Burger King was the "king" of high quality and great-tasting burgers, the BIG KING launch was highly successful in propelling sales and regaining consumer trust.
Brand: BURGER KING
Client: Burger King Corporation
Agency: Ammirati Puris Lintas
Eat Mor Chikin
This campaign uniquely positioned Chick-fil-A as the premium alternative to fast food hamburgers. We set out to establish a brand campaign that would increase awareness ultimately drive increased sales. We exceeded those goals, but, more important, our client now has a brand icon that will outlast the Eveready Energizer Bunny.
Client: Chick-fil-A, Inc.
Agency: The Richards Group