Quick Service, casual dining, mid-scale, white table cloth and other restaurants.
The "Hospitaliano" campaign objective was to stop the severe erosion of both traffic and sales at the Olive Garden in the face of dramatic competitive pressures. In short, to take a once-unique restaurant and make it "hot" again. Our goal was to give people an emotionally compelling reason to come back. We did this by promising them more than just great food. We promised them an experience where they'd feel just like family.
Brand: Olive Garden
Client: Darden Restaurants
The Animated Colonel' Campaign
The primary purpose of the campaign was to reenergize KFC and reestablish their chicken expertise, especially among the younger target segment. Specific goals of increasing sales and ad awareness were achieved by using the Colonel in a highly memorable, consistent and contemporary way as the brand's spokesperson across all the advertising
Client: KFC Corporation
Agency: Young & Rubicam New York
An eight pound dog with an insatiable, unstoppable craving for Taco Bell not only helped arrest a 5-year sales decline - it reversed it. Unprecedented advertising awareness with strong brand identification, incredibly likeable creative that spoke to the core target, all contributed to the resurrection of the brand and the return of the target. The fact that the campaign was one of the most likeable and effective campaigns ever tested by Ad Track didn't hurt either.
Brand: Taco Bell
Client: Taco Bell Corporation