Quick Service, casual dining, mid-scale, white table cloth and other restaurants.
The Animated Colonel' Campaign
The primary purpose of the campaign was to reenergize KFC and reestablish their chicken expertise, especially among the younger target segment. Specific goals of increasing sales and ad awareness were achieved by using the Colonel in a highly memorable, consistent and contemporary way as the brand's spokesperson across all the advertising
Client: KFC Corporation
Agency: Young & Rubicam New York
An eight pound dog with an insatiable, unstoppable craving for Taco Bell not only helped arrest a 5-year sales decline - it reversed it. Unprecedented advertising awareness with strong brand identification, incredibly likeable creative that spoke to the core target, all contributed to the resurrection of the brand and the return of the target. The fact that the campaign was one of the most likeable and effective campaigns ever tested by Ad Track didn't hurt either.
Brand: Taco Bell
Client: Taco Bell Corporation
did somebody say McDonald's?
In the summer of 1997, DDB Needham was hired by McDonald's to rebuild and re-energize its brand image and reverse an alarming decrease in sales. By capitalizing on consumers' latent reservoir of good will for McDonald's, the "did somebody say McDonald's?" campaign has turned the McDonald's business around.
Client: McDonald's Corporation
Agency: DDB Chicago