Restaurants
Quick Service, casual dining, mid-scale, white table cloth and other restaurants.
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PROGRAM
1995 GOLD
The Stuff That Dreams Are Made Of
Sharp Viewcam'sTM innovative technology revolutionized the mature camcorder market. "The Stuff That Dreams Are Made Of" advertising campaign was part of an integrated communications program that led the product to become one of the most successful introductions in the consumer electronics category. Sharp ViewcamTM was not only able to surpass all of the marketing and communication objectives, but define a new segment within the camcorder market. A credit to the innovativeness and success of the product, a raft of imitator products have been introduced by SONY, JVC and Minolta.
Brand:
Sharp Viewcam
Client:
Sharp Electronics Corporation
Agency:
Griffin Bacal Inc.
1995 SILVER
The Saturn Homecoming
The Saturn Homecoming was a unique event which brought together Saturn owners, team members and retailers to celebrate the fifth anniversary of building cars. The integrated campaign was developed to generate excitement about the event and ultimately about Saturn: the company and the car.
Brand:
Saturn
Client:
Saturn Corporation
Agency:
Hal Riney & Partners
1995 BRONZE
Old Milwaukee NA Campaign
Shadowed by Anheuser-Busch and Miller, late starter Old Milwaukee NA became the number two player in a flat category. By completely redefining the NA consumer coupled with and innovative media strategy, Old Milwaukee nets a 50% gain in market share.
Brand:
Old Milwaukee NA
Client:
Stroh Brewery Company
Agency:
Hal Riney & Partners
FINALISTS
Burger King
Turning Their Tweets Against Them
Pizza Hut
Foodies Anonymous
McDonald's
World Cup
