Quick Service, casual dining, mid-scale, white table cloth and other restaurants.
Eat Mor Chikin
This campaign uniquely positioned Chick-fil-A as the premium alternative to fast food hamburgers. We set out to establish a brand campaign that would increase awareness ultimately drive increased sales. We exceeded those goals, but, more important, our client now has a brand icon that will outlast the Eveready Energizer Bunny.
Client: Chick-fil-A, Inc.
Agency: The Richards Group
ARCH DELUXE LAUNCH Arch Deluxe Launch
As a result of its relevant strategy and breakthrough creative execution, this campaign has reinvigorated the McDonald's brand. This effort has resulted in the most successful new product launch in McDonald's history and has dramatically outperformed all expectations and exceeded every goal established. Importantly, it served as the first step in asking adults to reconsider the McDonald's brand once again and set the stage for the success of the recently launched Deluxe Line. Perhaps the greatest tribute to this campaign is that the Arch Deluxe became a part of popular culture in such a short amount of time and in many ways has become a part of popular culture in such a short amount of time and in many ways has become the yardstick by which grown-upness is now measured.
Client: McDonald's Corporation
Agency: Fallon McElligott
Everybody Needs A Little KFC
The "Everybody Needs A Little KFC" campaign marks a return to KFC's roots as a provider of quality, complete chicken meals for the family. The re-focus on the at-home family meal experience has led to development of relevant new products and the reality-based campaign has struck home with the intended target, Mom's have responded resulting in 10% system growth in 1995 and 7% same store growth in 1995 YTD 1996.
Client: KFC National Advertising Co-op
Agency: Young & Rubicam New York