Quick Service, casual dining, mid-scale, white table cloth and other restaurants.
Spicy Chicken Sandwich
The Spicy Chicken Sandwich advertising campaign was developed in order to generate excitement around the permanent introduction of this product, by building awareness trial and sales, while also leveraging Wendy's chicken brand equities.
Brand: Wendy's International, Inc.
Client: Wendy's International, Inc.
Agency: Bates USA
A relaunch of the ailing Jack in the Box brand. We brought back Jack, the "company founder", to make Jack in the Box better than ever. The confidence of our relaunch was captured in a line from one of the first TV spots: "Watch out Mac, Jack's Back!"
Brand: Jack in the Box
The campaign was designed to build transactions, sales and consumer perceptions of Burger King by leveraging a very specific consumer insight regarding value. Burger King redefined value by saying to the consumer, "There's more to value than just low prices. Burger King understand it's not a great value if it's not a great burger". The spot achieved record results for Burger King and provided strong momentum for the remaining calendar year.
Brand: Burger King
Client: Burger King Corporation
Agency: Ammirati Puris Lintas