Quick Service, casual dining, mid-scale, white table cloth and other restaurants.



Crust First

The Pizza Hut "Crust First" Campaign was intended to reverse the brand's marketing situation as evidenced by heightened consumer awareness, increased business performance, elevated advertising imagery measures, and massive product focused PR efforts. A pre-emptive advertising campaign was designed to focus on new product innovation to leverage and increase Pizza Hut's leadership position in the pizza category.

Brand: Pizza Hut -- Stuffed Crust Pizza
Client: Pizza Hut, Inc.
Agency: BBDO New York
Language: English

The Stuff That Dreams Are Made Of

Sharp Viewcam'sTM innovative technology revolutionized the mature camcorder market. "The Stuff That Dreams Are Made Of" advertising campaign was part of an integrated communications program that led the product to become one of the most successful introductions in the consumer electronics category. Sharp ViewcamTM was not only able to surpass all of the marketing and communication objectives, but define a new segment within the camcorder market. A credit to the innovativeness and success of the product, a raft of imitator products have been introduced by SONY, JVC and Minolta.

Brand: Sharp Viewcam
Client: Sharp Electronics Corporation
Agency: Griffin Bacal Inc.
Language: English

The Saturn Homecoming

The Saturn Homecoming was a unique event which brought together Saturn owners, team members and retailers to celebrate the fifth anniversary of building cars. The integrated campaign was developed to generate excitement about the event and ultimately about Saturn: the company and the car.

Brand: Saturn
Client: Saturn Corporation
Agency: Hal Riney & Partners
Language: English

2020_us_2020_e-4969-215_hero_1 Chick-fil-A The Little Things
2020_us_2020_e-5472-900_hero_1 Burger King The Whopper Detour
2020_uk_2020_e-482-144_hero_1 KFC Lunch with a Twist: How KFC took a bite out of lunch by breaking people’s habits

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