Restaurants

Quick Service, casual dining, mid-scale, white table cloth and other restaurants.

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UFO


Brand: KFC Skinfree Crispy Chicken
Client: KFC Corporation
Agency: Young & Rubicam

Family Reputation


Brand: McDonald's
Client: McDonald's
Agency: Leo Burnett Co.

New Products/Six Locations

The "New Products/Six Locations" campaign was designed to test a new brand concept for Kentucky Fried Chicken in which new snack and side products, along with improved facilities, offer a reason for more consumers to use KFC more often. The new menu variety appeals to a broader consumer target and expands day-part usage, allowing KFC to better compete head-on with the burger chain fast food leaders. The test offers the opportunity to evaluate the potential of adding a new dimension to the brand's business, beyond the traditional large pack meals, and ultimately capturing increased market share for Kentucky Fried Chicken.


Brand: Kentucky Fried Chicken Hawaii
Client: Kentucky Fried Chicken Hawaii
Agency: Starr Seigle McCombs, Inc.

2019_hk_2019_e-91-066_hero_1 McDonald's - Value Picks McDonald's - Value. No Conditions Apply.
2019_us_2019_e-3693-574_hero_1 Burger King Turning Their Tweets Against Them
2019_sg_2019_12_hero_1 Pizza Hut Foodies Anonymous
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