Quick Service, casual dining, mid-scale, white table cloth and other restaurants.
The Pizza Hut "Crust First" Campaign was intended to reverse the brand's marketing situation as evidenced by heightened consumer awareness, increased business performance, elevated advertising imagery measures, and massive product focused PR efforts. A pre-emptive advertising campaign was designed to focus on new product innovation to leverage and increase Pizza Hut's leadership position in the pizza category.
Brand: Pizza Hut -- Stuffed Crust Pizza
Client: Pizza Hut, Inc.
Agency: BBDO New York
The Stuff That Dreams Are Made Of
Sharp Viewcam'sTM innovative technology revolutionized the mature camcorder market. "The Stuff That Dreams Are Made Of" advertising campaign was part of an integrated communications program that led the product to become one of the most successful introductions in the consumer electronics category. Sharp ViewcamTM was not only able to surpass all of the marketing and communication objectives, but define a new segment within the camcorder market. A credit to the innovativeness and success of the product, a raft of imitator products have been introduced by SONY, JVC and Minolta.
Brand: Sharp Viewcam
Client: Sharp Electronics Corporation
Agency: Griffin Bacal Inc.
The Saturn Homecoming
The Saturn Homecoming was a unique event which brought together Saturn owners, team members and retailers to celebrate the fifth anniversary of building cars. The integrated campaign was developed to generate excitement about the event and ultimately about Saturn: the company and the car.
Client: Saturn Corporation
Agency: Hal Riney & Partners