Restaurants
Quick Service, casual dining, mid-scale, white table cloth and other restaurants.
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PROGRAM
1995 BRONZE
Old Milwaukee NA Campaign
Shadowed by Anheuser-Busch and Miller, late starter Old Milwaukee NA became the number two player in a flat category. By completely redefining the NA consumer coupled with and innovative media strategy, Old Milwaukee nets a 50% gain in market share.
Brand:
Old Milwaukee NA
Client:
Stroh Brewery Company
Agency:
Hal Riney & Partners
Language:
English
1993 GOLD
FINALISTS
Chick-fil-A
The Little Things
Burger King
The Whopper Detour
KFC
Lunch with a Twist: How KFC took a bite out of lunch by breaking people’s habits
