Quick Service, casual dining, mid-scale, white table cloth and other restaurants.
New Products/Six Locations
The "New Products/Six Locations" campaign was designed to test a new brand concept for Kentucky Fried Chicken in which new snack and side products, along with improved facilities, offer a reason for more consumers to use KFC more often. The new menu variety appeals to a broader consumer target and expands day-part usage, allowing KFC to better compete head-on with the burger chain fast food leaders. The test offers the opportunity to evaluate the potential of adding a new dimension to the brand's business, beyond the traditional large pack meals, and ultimately capturing increased market share for Kentucky Fried Chicken.
Brand: Kentucky Fried Chicken Hawaii
Client: Kentucky Fried Chicken Hawaii
Agency: Starr Seigle McCombs, Inc.
The objectives of Little Caesar's "Pizza! Pizza!" campaign were to build awareness, establish and defend the company's value position and build sales. The campaign exceeded each objective.
Brand: Little Caesar's
Client: Little Caesar Enterprises, Inc.
Agency: Cliff Freeman and Partners